Director, Digital Marketing

Texas Medical Association

Austin, TX

Full Time

Director

20 days ago

Job Description

About the Role

The Director of Digital Marketing at Texas Medical Association will oversee the organization's digital marketing strategy to drive brand awareness, customer engagement, and revenue growth. This role involves leading the development and execution of digital marketing strategies to enhance brand visibility, generate leads, and achieve business objectives. The position includes managing a team, overseeing campaigns across multiple digital channels, and leveraging data analytics to optimize performance.

Key Responsibilities

Oversee TMA clients by establishing annual marketing plans and executing all deliverables (digital and traditional tactics) on time and on budget quarterly.
Develop and implement comprehensive digital marketing strategies aligned with business goals.
Oversee marketing campaigns across all TMA channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
Manage and mentor a team of digital marketing professionals.
Analyze campaign performance using tools like Google Analytics, HubSpot, or similar platforms to drive data-informed decisions.
Collaborate with cross-functional teams (e.g., membership, advocacy, conference management) to ensure cohesive brand messaging.
Stay updated on industry trends, emerging technologies, and best practices to maintain a competitive edge.
Manage budgets, allocate resources, and report on ROI to senior leadership.
Ensure compliance with brand guidelines.
Perform other related duties as directed or required.

Requirements

Bachelor's degree in marketing, business, communications, or a related field (Master's preferred).
7+ years of experience in digital marketing, with at least 3 years in a leadership role.
Proven track record of managing successful digital campaigns with measurable results.
Expertise in SEO, PPC, social media platforms, email marketing, and content strategy.
Proficiency with analytics tools (e.g., Google Analytics, Tableau) and marketing automation platforms (e.g., Hubspot).
Strong leadership, project management, and communication skills.
Experience with A/B testing, conversion rate optimization, and UX principles.
Knowledge of HubSpot, HTML/CSS, CMS platforms, or basic graphic design tools.
Familiarity with AI-driven marketing tools or predictive analytics.