DIRECTOR, DIGITAL MARKETING - Hybrid

About the Role

Key Responsibilities

• Develops and executes paid marketing strategy across all digital media channels from concept to launch.
• Leads internal paid media team, handling tactical execution of media allocation and optimization.
• Manages all aspects of digital media including SEO/SEM, affiliate, display re-targeting and acquisition, paid social, and custom activations with media partners and platforms.
• Sets and maintains clear, specific, measurable, actionable, reasonable, and time-related goals for the team and individual members.
• Partners with cross-functional leaders to optimize digital marketing effectiveness and support cross-channel sales.
• Identifies and launches new digital marketing initiatives to better acquire and retain customers.
• Develops digital marketing roadmap including existing channel optimization and development of new channels, aligned with budget and key marketing moments.
• Builds and maintains relationships with key platform partners such as Google/YouTube, Meta, TikTok, Pinterest, and Snapchat.
• Builds and manages digital media budget, reports on spend, demand, and ROI regularly.
• Provides reporting on digital media channel effectiveness, including qualitative and quantitative performance metrics.
• Maintains and leverages analytics systems, including attribution modeling, to gain insights into marketing effectiveness.
• Leads efforts for landing page optimization, personalization, and A/B/multivariate testing to improve click-through and conversion rates.
• Evaluates digital marketing partners, vendors, and publishers for effectiveness and contribution to business goals.

Requirements

• Bachelor's Degree preferred, ideally in Marketing, Business, or Retail.
• 5-7 years' experience in digital marketing and marketing analytics.
• 5+ years within a retail environment; Apparel and Omni channel experience a plus.
• Must be financially savvy and skilled in reporting on KPIs, marketing performance, user behavior, shopping flows, channels, and marketing tests.
• Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment.
• Excellent interpersonal, written, and verbal communication skills.
• Strong business, data analysis, and interpretation skills.
• Strong Microsoft Office skills, especially Excel, PowerPoint, and Word.
• Self-starter able to solve medium to complex problems.

Nice to Have

• Experience managing digital marketing in a highly-matrixed, multi-channel retailer.

Qualifications

• Specific educational qualifications are not mandatory but a Bachelor's Degree is preferred.

Benefits & Perks

• Dog friendly office environment
• On-site Cafe
• On-site Gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long-term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year