Director - Digital Products

About the Role

Key Responsibilities

• Build and own the overall end-to-end digital product roadmap.
• Lead digital product strategy, optimization, customer experience, eCommerce operations, and product ownership across web and mobile channels.
• Partner with internal and external resources including BI, IT, and stakeholders to enhance the product portfolio and communicate strategic goals.
• Create conversion-focused user experience enhancements to maximize revenue.
• Develop digital strategies to support loyalty programs and increase customer lifetime value.
• Meet with top-level executives and department heads to discuss initiatives to improve customer experience and revenue, and prioritize efforts accordingly.
• Develop and own KPIs for the success of the website, mobile app, and other digital touchpoints.
• Conduct research, user testing, and data analysis to inform optimization and merchandising decisions.
• Identify problem areas within the customer journey and implement solutions.
• Act as the liaison between Commercial and IT leadership, including the CIO, Web Development, QA, Business Intelligence, and Project Management.
• Demonstrate and develop staff expertise in Business Analysts, Product Managers, Product Owners, and UX Designers.
• Oversee vendor relationships, including contract negotiations and coordinating legal and finance approvals.
• Design and execute A/B, multivariate, and personalization experiments to improve user experience and revenue.
• Stay informed of the latest e-commerce and technology trends to support innovation.

Requirements

• Bachelor's degree in Marketing, Commerce, Information Technology, or relevant experience.
• 10+ years of e-commerce experience.
• Minimum 6-8 years of management experience overseeing large e-commerce websites and projects.
• Proven leadership in high-volume, revenue-generating digital platforms.
• Experience with Navitaire PSS preferred.
• Vendor management experience required.
• Google Tag Manager or similar experience required.
• Google Analytics Certification required.
• PMI-ACP Certified (Agile Certified Practitioner) preferred.
• Expert understanding of web development, mobile, search, and data-led marketing.
• Strong technical acumen and familiarity with Agile methodologies.
• Ability to gain consensus and interface effectively with stakeholders.
• Data-driven mindset with ability to run experiments and analyze insights.
• Resourcefulness and ability to connect people and stimulate discussion.
• Basic understanding of content funnel stages and sales skills.
• Knowledge of code workflows and tag management.

Nice to Have

• Navitaire PSS experience.
• PMI-ACP Certification.

Qualifications

• Bachelor's degree or relevant education and experience
• 10+ years of e-commerce experience
• Management experience of 6-8 years overseeing large digital platforms
• Google Analytics Certification

Benefits & Perks

• Paid holidays
• Health, dental, and vision insurance
• 401(k) plan
• Flexible schedule
• Flight benefits for employee and family
• Buddy passes for friends
• Travel industry discounts on hotels, car rentals, cruises, and vacation packages
• Discounts on cell phone plans, movie tickets, restaurants, luggage, and over 2,000 vendors
• Dress for your day business casual environment
• Work/life balance support through flexible schedules
• Total Rewards program including competitive salary, incentives, paid holidays, and insurance