Director of Product Management, Audience Development

About the Role

Key Responsibilities

• Lead the audience development roadmap and strategy for Hearst Consumer Media at the enterprise level.
• Leverage AI and machine learning tools to develop personas and audience segmentation for key use cases.
• Collaborate with marketing, data science, and engineering teams to develop audience products that drive business results.
• Build frameworks to develop, test, and measure the impact of Hearst audience development initiatives.
• Work with engineering to manage execution, including providing guidance on planning, scoping, and execution details.
• Assess, integrate, and manage the technology and vendors required to develop and activate Hearst audience products.
• Project manage the deployment and activation of data technology solutions across systems, suppliers, and activation partners.
• Help define the corporate data product roadmap across all of Hearst Consumer Media.
• Communicate effectively with stakeholders across Hearst and manage stakeholder business value across multiple business units.

Requirements

• At least 8-10 years of experience in product management, product development, or analytics including consumer data, digital media, marketing technology, or ad tech.
• Proven baseline of analytics and product management skills, inclusive of requirements gathering, product specification, prioritization, and execution.
• Familiarity with publisher, advertiser, and marketer consumer data products.
• Experience developing audiences and personas for marketing or advertising use cases.
• Bachelor's degree; graduate degree preferred.
• Preferred: Experience with data clean rooms, CDPs, DMPs and other digital media SaaS solutions.

Nice to Have

• Experience with data clean rooms, CDPs, DMPs and other digital media SaaS solutions.

Qualifications

• Bachelor's degree; graduate degree preferred.
• At least 8-10 years of experience in relevant fields.

Benefits & Perks

• A competitive benefits package, including medical, dental, vision, disability, and life insurance.
• 401(k) plan.
• Paid holidays and paid time off.
• Employee assistance programs.