Director Email Marketing (Interval International)

About the Role

Key Responsibilities

• Lead the design, development, and delivery of global marketing campaigns, communications, and content across digital and email channels to drive revenue, engagement, and loyalty within the member base.
• Determine strategic direction, identify growth opportunities, develop and implement new approaches such as ongoing 'test & learn', and leverage available tools like the Promotions Engine and market research.
• Build and maintain productive partnerships across the Global Marketing function to support broader business objectives.
• Manage email marketing campaigns across membership bases (Interval, Leisure Time Passport, Dream Vacation Week), including topics, offers, timing, segmentation, creative, inventory selection, and cross-sells.
• Design and implement testing to maximize member engagement and campaign revenue, and analyze performance results to inform future campaigns.
• Maintain the email calendar and campaign testing schedule used by all program constituents.
• Supervise the implementation of campaign plans, including writing campaign build specs, creative briefs, and overseeing creative development.
• Manage timing and topics for campaigns aligned with annual business needs and promotions.
• Leverage multiple communication channels (email, website, magazine, social media) to engage members.
• Develop trigger behavior-based marketing campaigns, identify new trigger points, and develop new campaigns.
• Ensure current campaigns are deployed correctly, refine campaigns based on performance data, and develop new campaign opportunities.
• Collaborate with Sales, developers, Inventory, and Revenue Management to develop incentive offers for members.
• Participate in the annual budgeting process.

Requirements

• Bachelor's degree in Marketing, Communications, Creative Writing, English Literature, or related field, or equivalent work experience.
• 10+ years of progressive experience in a marketing function.
• Experience managing direct reports.
• Knowledge of principles and practices of consumer marketing.
• Proficiency with Microsoft Office products including Word, Excel, Teams, and PowerPoint.
• Strong organizational skills and ability to manage multiple tasks.
• Ability to analyze data and use it to inform campaign strategies.
• Excellent communication skills, both written and verbal.
• Ability to build relationships at all organizational levels and influence decision-making.
• Ability to work independently in a fast-paced, changing environment.

Nice to Have

• Experience in Hospitality or Vacation Ownership industries.
• Experience in a multi-unit and/or multi-state environment.
• Experience in a corporate, matrix organization.
• Master's degree in Business Administration, Marketing, or related discipline.

Qualifications

• Educational background as specified in requirements.

Benefits & Perks

• Not specified in the description.