Email Marketing Lead

About the Role

Key Responsibilities

• Spearhead the execution and optimization of promotional and tactical pre-cruise and post-cruise campaigns.
• Lead the global commercial planning throughout the guest journey from prospects to booked guests.
• Own and optimize all global automated communications across the guest journey.
• Own promotional calendar across international markets and optimize promotions based on insights and channel data.
• Partner with all channel owners (Email, App, Web, MCC, DM) to execute the short-term and long-term roadmap and identify challenges.
• Identify new or unique CRM/Digital data to execute personalized segmentation programs throughout the guest journey.
• Develop and implement new retention strategies to increase sales and enhance guest experience.
• Supervise creative development and production by internal creative teams to ensure timely project delivery.
• Lead cross-departmental teams to meet product KPIs and track performance, making tactical adjustments as needed.
• Coordinate the implementation of AI tactics across channels.

Requirements

• College degree required; marketing or related field preferred.
• Extensive experience in email marketing.
• 10+ years of experience in CRM, digital marketing, e-commerce, user experience, content development, and analytics.
• Experience managing commercial calendars and working across international markets.
• Ability to work with cross-functional teams and demonstrate successful strategy implementation.
• Must be self-motivated and able to work with minimal direction.
• Knowledge of email, app, and web best practices.
• Ability to analyze user and performance data to establish success measures and create data-driven stories.
• Strong communication and business acumen.
• Excellent verbal and written communication skills.
• Strong project management skills and proficiency in Excel, PowerPoint, Outlook.

Nice to Have

• Pre-cruise experience.
• Customer experience (CX) experience.

Qualifications

• College degree in marketing or related field.

Benefits & Perks

• Competitive compensation and benefits package.
• Excellent career development opportunities.