Salesforce Marketing Cloud - Email Marketing Manager

U.S. Bancorp

Minneapolis, MN

Full Time

Senior

93k-109k

2 days ago

Job Description

About the Role

U.S. Bank Payments: Consumer and Small Business (PCS) is seeking an experienced Email Marketing Manager. The role involves supporting the development and implementation of email programs and digital communications, with a focus on identifying growth opportunities and process improvements. The company emphasizes a collaborative environment that values diversity, innovation, and employee development, offering a wide range of benefits and career growth opportunities.

Key Responsibilities

Utilize platform technology to create targeted, efficient, and effective email programs.
Execute and enhance an email program strategy that exceeds business expectations.
Share email best practices as a Subject Matter Expert in the email channel.
Lead email program work: email database management and growth, process improvements, etc.
Continually look for new opportunities to automate programs and recognize their impact on overall goals.
Ensure emails follow industry policies and best practices.
Evaluate campaign performance and suggest areas/techniques for improvements.
Build strong working relationships with internal clients and external vendors.

Requirements

Bachelor's degree, or equivalent work experience.
Six or more years of related experience in marketing and marketing strategy with proven results.
Strong project and channel management experience with attention to detail.
Thorough knowledge of interactive marketing and email channel including targeting, messaging, creative, testing, CAN-SPAM, deliverability, and performance metrics.
Experience setting up automated, triggered email campaigns (creative, data, operational, technical).
Hands-on knowledge of dynamic, data-driven email templates.
Experience utilizing online collaboration tools.

Nice to Have

Seven or more years of related experience in digital marketing.
Knowledge of HTML, AMPscript, JavaScript.
Salesforce Marketing Cloud proficiency and comfort.
Strong Microsoft proficiency.
Financial or related industry understanding.

Qualifications

Educational background includes a Bachelor's degree or equivalent work experience.
Minimum of six years of related marketing experience.

Benefits & Perks

Healthcare (medical, dental, vision).
Basic term and optional term life insurance.
Short-term and long-term disability.
Pregnancy disability and parental leave.
401(k) and employer-funded retirement plan.
Paid vacation (from two to five weeks depending on salary grade and tenure).
Up to 11 paid holiday opportunities.
Adoption assistance.
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per year.

Working at U.S. Bancorp

U.S. Bank emphasizes doing their best to help customers and communities, fostering a culture of shared ambition, diversity, and continuous learning. They value employee growth, innovation, and inclusivity, providing comprehensive benefits to support work-life balance and personal development.

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