Director, Email MarketingNew

About the Role

Key Responsibilities

• Drive enhancements to the email marketing strategy and advocate for successful best practices within the organization.
• Serve as the primary point of contact with the CRM team.
• Lead ESP strategy work with the CRM and Data teams to align with the overall firm Martech roadmap and strategy.
• Work with marketing teams and distribution to define, plan, and execute email campaigns on time.
• Continuously identify opportunities to improve email marketing and lead generation, including automation, trigger marketing, drip campaigns, segmentation, link tracking, A/B testing, template designs, content, and calls to action.
• Monitor performance and produce standardized reports with recommendations on an ongoing basis.
• Conduct deep dive analysis to understand customer touch points and success across different client segments.
• Provide strategic counsel to internal and external stakeholders on digital marketing best practices.
• Drive development of new and strengthen existing high-impact digital campaigns to increase engagement and sales.
• Support website strategy and help integrate online platforms with other digital assets.

Requirements

• Bachelor's degree in marketing or related field.
• Minimum of 10 years of experience in email marketing or related areas.
• Superior knowledge of email creation tools and HTML/CSS.
• Fluency in Google Analytics, marketing, and/or business intelligence tools.
• Deep knowledge of email and automation platforms such as Pardot, Marketo, MailChimp, HubSpot, etc.
• Experience with CRM tools like Salesforce.
• Experience with Adobe Photoshop or graphic design tools is a plus.
• Strong analytical skills and a data-driven mentality.
• Excellent written and interpersonal communication skills.
• Ability to work in a hybrid work environment in New York City (4 days in-office/1 day remote).

Nice to Have

• Experience in the Financial Services industry.

Qualifications

• Bachelor's degree in marketing or related field.