Director, Event Marketing

About the Role

Key Responsibilities

• Oversee community engagement strategy and plans to reinforce the relevance of NASCAR tracks in local markets and support ticket sales goals.
• Lead grassroots marketing and local market activation efforts for Homestead-Miami Speedway.
• Foster community relations and build mutually beneficial relationships with key stakeholders.
• Lead new fan development strategies and plans in local markets through partnerships, community outreach, and in-market activation.
• Plan, manage, and execute local promotional plans, including local partnerships and influencer engagement.
• Develop and maintain strategic community relationships in Miami and South Florida.
• Initiate marketing and promotional event plan documents and collaborate with regional and central functions on deliverables.
• Align internal/external stakeholders around event-specific marketing plans, goals, and objectives.
• Partner with Research & Insights and Data Strategy teams to deliver actionable insights for positioning, messaging, targeting, and measurement.
• Collaborate with central marketing teams to plan, manage, and execute driver and team event promotion plans, including in-market events and track appearances.
• Support Event and Guest Experience teams to enhance the event experience and develop weekend content and programming.
• Activate onsite event experience plans for event weekends at assigned tracks.
• Inform, influence, and advocate in the annual business planning process.
• Oversee marketing plans for non-NASCAR events such as concerts, festivals, and other sporting events.
• Travel approximately 20%, including some weekends.
• Supervise team members, including interviewing, hiring, training, performance appraisal, and addressing employee concerns.

Requirements

• Bachelor's degree from a four-year college or university.
• 5-7 years of related experience and/or training in sports/entertainment event marketing or communications, or an equivalent combination of education and experience.
• Bilingual proficiency in English and Spanish, both verbal and written.
• Ability to read, analyze, and interpret complex documents.
• Ability to write and prepare presentations for internal and external audiences.
• Effective at giving persuasive presentations to senior management and industry audiences.
• Proficiency in all company-provided software, including Tableau.
• Advanced skills in Excel and PowerPoint.
• Knowledge of Adobe Creative Suite (Cloud Creative) is a plus.
• Ability to establish and maintain productive relationships with internal and external stakeholders.
• Aptitude for leading change in a complex industry, with visionary and strategic thinking.
• Thrives in a fast-paced, collaborative, and dynamic environment.
• Strong business acumen providing insights and counsel to stakeholders and leadership.

Nice to Have

• Knowledge of Adobe Creative Suite (Cloud Creative).

Qualifications

• Educational background: Bachelor's degree from a four-year college or university.
• Experience: 5-7 years in sports/entertainment event marketing or communications.

Benefits & Perks

• Highly competitive salaries.
• Solid benefits package focused on wellness.
• Opportunities for personal and professional growth.
• A close-knit, high-energy work environment where employees thrive.