Director, External Marketing- Morristown, NJ/Hybrid

About the Role

Key Responsibilities

• Collaborate with the External Marketing team and the broader Marketing Communications team to leverage the Connected Marketing approach.
• Proactively develop and execute comprehensive, data-driven external marketing and communication strategies focused on driving growth, awareness, and engagement across multiple channels including digital, social media, and events.
• Work closely with Division Marketing Partners to develop and implement strategic and integrated marketing campaigns and materials, including brochures, webpages, emails, social posts, advertising, thought leadership, tradeshows/events, infographics, and videos.
• Direct freelance designers, writers, or external marketing agencies on specific projects to ensure deliverables meet objectives and stay within budget.
• Participate in outreach sessions with P&C and A&H business leadership to understand key strategies and contribute to marketing outreach, market awareness, and visibility.
• Copy edit, proof, improve, and maintain product- and value proposition-specific messaging and content to support business goals and ensure consistent voice across channels.
• Ensure brand compliance and bring new ideas, channels, and tools to enhance digital marketing efforts.
• Use market, client, and industry insights to inform content development and refine execution.
• Track and measure the effectiveness of marketing efforts, recommend adjustments to maximize ROI.
• Facilitate business, legal, and brand approval processes for content.
• Support speaking, presentation, and storytelling opportunities across Subject Matter Experts.

Requirements

• Bachelor's degree in English, PR, Journalism, Marketing, Business, or a related field (or equivalent experience).
• 10+ years of experience in marketing and communications.
• Insurance industry knowledge (P&C and/or A&H) required.
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Campaign creation and management experience with social media platforms and content development.
• Experience with improving SEO results.
• Outstanding writing and editing skills adaptable to digital, social, web, email, and print channels.
• Excellent organizational, problem-solving, communication, and interpersonal skills.

Nice to Have

• Experience with social media content measurement and management.

Qualifications

• Formal educational background in relevant fields or equivalent experience.
• Extensive marketing and communications experience, particularly in the insurance industry.
• Technical proficiency in social media campaign management and SEO.

Benefits & Perks

• Competitive compensation package.
• Generous 401K employer match.
• Employee Stock Purchase plan with employer matching.
• Generous Paid Time Off.
• Excellent benefits focusing on health, dental, vision, and whole-family wellness.
• Opportunities for career development including tuition reimbursement, certifications, and professional training.
• A dynamic, ambitious, and engaging work environment.
• Programs supporting social and community responsibility, including donation matching, volunteer opportunities, and corporate giving.