Director, Field Marketing, North America, Visa Value-Added Services VAS

About the Role

Key Responsibilities

• Lead Regional VAS Field Marketing with a focus on demand generation and market awareness for Issuing and Risk and Identity Solutions.
• Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region, ensuring initiatives support business growth and priorities.
• Engage Regional Leadership in GTM (Go-To-Market) and Sales as a marketing partner.
• Collaborate closely with regional sales, product, and executive leaders across the VAS and Financial Services ecosystem to align marketing programs with business goals, drive net new revenue opportunities, and cross-sell and upsell solutions.
• Adapt and execute VAS Financial Institutions marketing plans in the region.
• Translate business unit, solutions, and product priorities into actionable regional marketing plans, leveraging content and best practices to drive awareness, demand generation, and partner engagement.
• Lead the planning and execution of key industry and Visa-hosted events, including pre-event positioning, onsite activation, and post-event follow-up to maximize client engagement and pipeline growth.
• Drive localization and adaptation of marketing and sales content to meet regional and customer needs, developing region-specific materials to support sales and partner conversations.
• Track, analyze, and report on the effectiveness of marketing programs, using insights to optimize campaigns and maximize ROI.

Requirements

• 12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g., Masters, MBA, JD, MD) or 6+ years with a PhD.
• Bachelor's degree required; MBA or advanced degree preferred.
• 12+ years of progressively responsible experience in B2B marketing or communications, preferably within Financial Services, Payments, or Technology sectors.
• Deep experience in marketing strategy, go-to-market planning, demand generation, and launching new products and solutions.
• Proven ability to engage, influence, and partner with senior business leaders and cross-functional teams.
• Strong understanding of the financial services audience, including banks, issuers, processors, fintechs, and risk management stakeholders.
• Executive presence with outstanding written and verbal communication skills.
• Highly collaborative, energetic, solutions-oriented, and able to add value to team and organizational culture.
• Strong organizational, analytical, and problem-solving skills, data-driven with a focus on measurable business outcomes.
• Experience working across global and regional teams.

Nice to Have

• Experience working in a hybrid work environment.
• Experience with event activation and content localization.
• Knowledge of the payments and financial services industry.

Qualifications

• Bachelor's degree required; advanced degrees such as MBA, JD, MD preferred.
• Significant experience in B2B marketing, especially within financial services, payments, or technology sectors.

Benefits & Perks

• Salary range of $152,200 to $220,850 USD per year, potentially including sales incentives.
• Eligibility for bonus and equity.
• Comprehensive benefits package including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.