Director - Global Digital Marketing & Virtual Experiences

About the Role

Key Responsibilities

• Lead the virtual events & experiences function, including webinars and on-demand events, from strategy and execution to governance.
• Drive the marketing database expansion & enrichment strategy to increase top-of-funnel prospects and expand digital presence.
• Oversee the email marketing function, including strategic planning, execution, and optimization of global email campaigns to drive user acquisition, engagement, and revenue growth.
• Optimize and expand the digital channel mix to improve marketing effectiveness across all product lines.
• Manage agencies and external partners to ensure best-in-class strategies and execution.
• Oversee a team of Marketing Managers and SMEs, driving global demand for top, middle, and bottom-funnel leads.
• Partner with campaign managers, brand, product marketing, and cross-functional teams to align digital outbound channel strategies and governance.
• Own performance tracking and reporting, utilizing data-driven insights to improve channel conversions.
• Innovate with AI, personalization, and marketing automation to scale content and enhance engagement.

Requirements

• 10+ years of experience in growth marketing focused on digital channels, preferably in B2B SaaS.
• Proven experience leading performance marketing and outbound digital marketing efforts, including email, virtual events, and digital demand generation at scale.
• Deep understanding of demand generation funnels and B2B buyer journeys.
• Experience with marketing automation tools, A/B testing, and conversion rate optimization.
• Ability to influence and collaborate across cross-functional teams.
• Experience using AI and automation to scale content creation and optimization.
• Strong written and verbal communication skills, with a thought leadership mindset.

Nice to Have

• Experience in managing global teams and cross-cultural collaboration.
• Knowledge of the latest trends in digital marketing, AI, and personalization.

Qualifications

• Educational background is not explicitly specified, but extensive experience in digital growth marketing is required.

Benefits & Perks

• Annual base salary range of $217,500 — $312,685 USD, with bonus/equity potential.
• Multiple options for dental, medical, vision, disability, and life insurances.
• Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits.
• Adoption and parental leave benefits.