Director, Global Integrated Campaigns

About the Role

Key Responsibilities

• Lead all aspects of a fast-paced, high-functioning global campaigns team delivering high-impact B2B marketing initiatives that generate new business and support expansion within existing accounts
• Drive strategies to bring qualified prospects into the pipeline, further engagement, and accelerate movement through the funnel to drive revenue
• Develop and implement multi-channel, scalable demand generation programs that align with business goals across regions
• Develop and activate increasingly connected customer journeys that reflect how AI is reshaping buyer expectations and behavior, using real-time insights to personalize at scale and drive conversion, retention, and growth
• Track and analyze campaign performance, distill insights, and use data to advise strategy, optimize quickly, and improve outcomes
• Accelerate and scale AI-driven campaign planning, creative optimization, testing, and measurement for deeper personalization and faster decision-making
• Partner closely with Marketing Operations to improve lead nurturing, increase marketing-qualified lead (MQL) conversion rates, and maintain an engaged database
• Strengthen email and nurture marketing efforts to support faster opportunity development and pipeline velocity
• Guide regional/partner marketing teams on campaign methodologies, next best actions, tool use, and strategies to improve alignment, enablement, and execution
• Own the annual and quarterly planning of integrated, cross-functional campaign strategies
• Ensure alignment and collaboration with regional and partner marketing to deliver unified campaign execution globally and locally
• Partner with brand, creative, and content strategy and execution teams to ensure consistent messaging and visual identity across the brand-to-demand journey

Requirements

• 15 years in marketing leadership, with deep expertise in revenue marketing, demand generation, or growth marketing—particularly within SaaS, developer platforms, cloud infrastructure, or other high-growth tech sectors
• A consistent record of driving direct-to-customer and B2B/B2D programs
• Global experience developing, launching, and scaling demand campaigns against a target account list with defined buying groups, driving measurable business impact
• Expertise in modern demand generation principles, including lead scoring, attribution, ABM, marketing funnel strategy, and campaign measurement
• Understanding of digital marketing ecosystems, programmatic strategies, and campaign frameworks
• Analytical skills supporting both strategic decision-making and hands-on execution
• Success working in fast-paced environments with shifting priorities and an eye toward future scaling
• Outstanding written and verbal communication skills with the ability to simplify sophisticated technology for complex, global audiences
• Proficiency with leading marketing automation and CRM tools, especially Marketo and Salesforce

Nice to Have

• Experience with AI-driven marketing strategies and customer journey personalization
• Experience working in high-growth tech sectors such as SaaS, cloud infrastructure, or developer platforms

Qualifications

• Formal educational background is not explicitly specified in the description