Partner Marketing PM

About the Role

Key Responsibilities

• Coordinate with stakeholders and peers to develop a project management framework that details all necessary actions with due dates, activity owners, and other responsible parties required to complete specific activities as part of an overall and cohesive plan.
• Develop reporting that will provide accurate real-time data that details spend allocations and status, and tracks important KPI's against goals that will be available to rollup through leadership as-needed.
• Drive partner and company participation for joint marketing campaigns and execute those campaigns successfully towards demand generation KPI's and goals.
• Develop and communicate programmatic materials that detail each individual initiative, requirements for participation, including cost, SME resources, etc., highlighting results from prior activities and FAQ's to inform prospects.
• Build and maintain strong relationships with partner organizations (both internal and external) to facilitate successful marketing outcomes and foster long-term collaborations.
• Serve as the primary point of contact as subject matter expert for partners and internal teams specific to each programmatic activity, addressing their needs and concerns effectively.
• Monitor and analyze marketing activity and overall plan performance metrics, including lead generation, opportunity conversion and ROI.
• Prepare detailed reports on event outcomes, highlighting successes and areas for improvement.
• Use insights from performance data to refine marketing strategies and enhance future partner marketing initiatives.

Requirements

• 5+ years of experience in partner marketing management roles with a proven track record of executing successful marketing initiatives.
• Strong understanding of global marketing trends, marketing strategies, audience engagement techniques and solution marketing.
• Exceptional interpersonal and communication skills, with a demonstrated ability to build rapport and manage relationships with diverse internal and external stakeholders.
• Solid understanding of various marketing disciplines, including digital marketing, content marketing, lead generation, and significant event marketing experience.
• Excellent project management skills, with the ability to handle multiple initiatives and deadlines simultaneously.
• Proficiency in CRM and marketing management software, digital marketing tools, and Generative AI tooling.
• Willingness to travel domestically (10%) and adapt to different time zones virtually as required in this global role.

Nice to Have

• Experience with digital and in-person marketing campaigns.
• Knowledge of AI and Generative AI tools.
• Experience working with global teams and in a virtual environment.

Qualifications

• Proven track record of 5+ years in partner marketing management roles.
• Experience with digital marketing, content marketing, lead generation, and event marketing.
• Strong project management and communication skills.
• Proficiency in CRM and marketing management software, digital marketing tools, and Generative AI tooling.

Benefits & Perks

• Competitive hourly rate of $45 - $53/hr DOE.
• Health and dental insurance.
• Paid holidays, vacation, sick and holiday pay.
• 401(k), FSA's and voluntary insurance programs.
• Access to free training and continuing education.