Director, Global Marketing, Skincare

About the Role

Key Responsibilities

• Lead the 360-degree marketing strategy, development, and execution for the luxury cream lines of the brand.
• Support the innovation pipeline, refine the product portfolio, and develop strategies that resonate with high-end consumers in the luxury segment.
• Identify and create high-end product opportunities leveraging data and insights to predict market trends.
• Determine fast-growing luxury categories and subcategories, using analytics to identify opportunities for market share growth.
• Develop tailored strategies for key luxury hero products to ensure they shine in priority channels and reach the right consumers.
• Drive innovative product development by incorporating insights from high-end consumers and aligning the product pipeline with strategic priorities.
• Develop high-concept campaigns to attract new luxury consumers and elevate the brand’s position in the luxury skincare market.
• Evaluate market white space opportunities and create a roadmap for future luxury product launches based on consumer insights and industry best practices.
• Leverage target consumer understanding for regional or segment-specific ideas and communicate claims & benefits clearly.
• Identify and validate trends, develop a deliberate model/mix for the brand to win, and inspire new product innovation with analytical rigor.
• Enhance insights and creativity through analytics, using KPIs to measure progress and reverse engineer initiative opportunities.
• Lead partnership with Product Development and Consumer Marketing on ideation and briefs, and present concept development briefs to stakeholders.
• Define a global portfolio and category strategy, identify key fast-growing categories, and coordinate with regions on relevant content.
• Leverage the New Product Launch program in partnership with Supply Chain, and provide strategic input for product forecasting and planning.
• Generate insights and recommendations through analytics, drive COG analysis, and ensure SKU management across the product portfolio.
• Lead end-to-end launch processes, from product selection to go-to-market strategies, incorporating mobile, social, and video-first approaches.
• Translate consumer insights into concepts and initiatives executed across in-store, on-pack, and online channels.
• Curate product launch calendar strategies and campaign concepts, balancing resourcing needs across the portfolio.
• Identify solutions for rapid development, testing, and iteration of new business models and digital experiences.
• Build capabilities for repeatable program releases, develop concepts and briefs for new launches, and collaborate with cross-functional teams.
• Drive innovation in marketing trends and technologies, fostering an environment for exploring new digital, mobile, and omnichannel platforms.
• Stay up-to-date on emerging trends, identify business opportunities, and build creative technology solutions to increase efficiency and marketing reach.
• Partner with HR to evaluate talent management and attraction strategies, upskill teams, and establish the brand as a leader in consumer engagement.
• Manage the department’s P&L, allocate budgets, optimize spend based on campaign performance, and drive marketing ROI.

Requirements

• Curative lens on what is innovative.
• Capable of synthesizing data to drive business decisions.
• Forward-looking thinker with a trend-hunting mindset.
• Experience with end-to-end beauty product launches.
• Experience in innovation ideation and product development.
• Experience with global strategic marketing plans for products and categories.
• Ability to develop product briefs and lead product development initiatives.
• Strategic agility and financial fluency.
• Disruptive mindset and insights-driven approach.
• Consumer-first attitude and change champion.

Nice to Have

• Experience in luxury skincare marketing.
• Knowledge of social listening, CRM data, and industry best practices.
• Familiarity with digital marketing technologies and emerging trends.

Qualifications

• Not explicitly specified; implied experience in beauty product launches, innovation, and global marketing strategies.

Benefits & Perks

• Not specified in the description.