Director, Growth Marketing | Titleist Performance

Acushnet Company

Oceanside, CA

Full Time

Director

159k-206k

11 days ago

Job Description

About the Role

Join a team that values excellence and innovation at Acushnet Company, a leader in the golf industry known for its iconic golf brands. As the Director of Growth Marketing for Titleist Performance, you will contribute to creating the best products for dedicated golfers worldwide, with a focus on performance, technological innovation, and long-term growth. Your role involves leading strategic marketing initiatives to expand the user base, increase engagement, and drive revenue, all while supporting the company's mission to enrich the golfing experience.

Key Responsibilities

Define and drive growth strategy
Execute a holistic growth marketing strategy encompassing performance and lifecycle marketing
Drive customer acquisition, deepen engagement, and increase user retention
Identify consumer trends aligned with Titleist's performance and long-term growth goals
Translate insights into actionable, tangible initiatives
Lead performance marketing and media strategy
Oversee paid media, search, social, and in-app marketing efforts
Ensure high-impact execution across all performance channels
Leverage data and analytics to assess campaign effectiveness and uncover key trends
Prioritize high-impact marketing opportunities across the user lifecycle
Partner with Product, Application Development, AI/Data Science, Business Intelligence, and Consumer Insights teams
Collaborate with the Titleist Brand team to ensure a cohesive and aligned product user experience
Manage and allocate budgets to support growth marketing strategies effectively

Requirements

Bachelor's Degree in Business Administration or a relevant field, MBA preferred
Minimum of 10 years in growth marketing
Proven track record in performance marketing within a digital environment
Specific experience in the application development space
Strong cross-functional communication skills
Highly analytical and results-driven with ability to translate data and analytics into actionable business growth strategies
Proficiency in analytics and marketing technology platforms such as Tableau or similar tools
Expertise in digital marketing channels and lifecycle strategies including Performance media, CRM, SEO, and personalized user engagement
Strong leadership capabilities with demonstrated success in managing, mentoring, and developing large teams
Experience working in a collaborative, matrixed, and communicative environment

Nice to Have

Experience in health, wellness, tech, fitness, or sports industries
Start-up environment experience

Qualifications

Educational background with a Bachelor's Degree in Business Administration or relevant field, MBA preferred

Benefits & Perks

Comprehensive health and well-being programs including paid time off, onsite fitness center, acupuncture, physical therapy, wellness coaches
Financial benefits such as 401k with company match, health savings accounts, flexible spending accounts
Perks like pet insurance, legal planning, education assistance, and access to the Associate Store

Working at Acushnet Company

At Acushnet Company, we are committed to helping our associates thrive both personally and professionally. We foster a culture driven by our core values, emphasizing excellence, innovation, and a passion for golf. Our team takes pride in their work, living by the credo: ‘Autograph your work with excellence.' We embrace our role as bridge builders, dedicated to leaving our brands, communities, and the game of golf in a better place. Our drive to innovate is purposeful, ensuring our future remains as strong as our leadership in the golf industry.

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