Director, HCP Marketing- Elinzanetant

About the Role

Key Responsibilities

• Develop and lead HCP customer facing strategy and execution in partnership with HCP team lead, and coordinate with digital marketing lead to ensure optimal non-personal ecosystem and synergy of messaging
• Responsible for creative, digital and production agencies, contributes to the development of brand strategy, leads implementation and execution of brand strategy, and operational plans for HCP personal promotion
• Collaborate with customer facing teams and act as brand steward ensuring brand strategy and positioning are at the center of all branded efforts
• Lead planning and execution of customer facing teams, POA meeting and off cycle touchpoint meetings
• Communicate with various levels, including head of marketing, marketing team and head of sales and areas within US Sales and Marketing
• Work with finance and control to monitor agency spend and channel optimization
• Maintain frequent contact with both global and U.S. marketing to monitor and track developments and planning of key events, ensuring alignment
• Partner with HCP marketing team to develop and optimize peer-to-peer programs and KOL engagement strategy to reach target customers with brand messaging and position Bayer as a preferred partner in Menopause
• Collaborate with key cross-functional partners to ensure aligned brand execution across all functions and support brand planning process including development of tactical plans and associated budget
• Use market research and analytics to ensure data-driven decision-making in support of strategy
• Partner closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly
• Lead HCP agency of record and support vendor relationships, collaborating across multiple stakeholder groups, assuming informal and project team leadership responsibilities

Requirements

• Bachelor's degree with at least five to seven years of healthcare/pharma experience
• At least two years of marketing experience
• Ability to lead and influence key stakeholders on the overall marketing strategy and execution
• Clear communication skills
• Strong business acumen, strategic thinking
• Ability to interact with upper management
• Excellent decision-making capabilities
• Business insight & analytics
• Ability to manage ambiguity and lead without authority

Nice to Have

• Women's Healthcare or related experience
• Sales or sales training experience
• Experience working through the Medical/Legal/Regulatory review process

Qualifications

• Educational background: Bachelor's degree

Benefits & Perks

• Salary between $163,303.20 - $244,954.80
• Additional compensation may include a bonus or commission
• Health care, vision, dental, retirement, PTO, sick leave, etc.