Global Campaign Lead

Udemy

Austin, TX

Full Time

Senior

1 day ago

Job Description

About the Role

This is an in-office position, requiring three days a week in our Austin, TX office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays. The role involves leading integrated and brand campaigns for Udemy, a rapidly growing AI-powered skills development platform. The Global Campaign Manager will be a key member of the marketing team, responsible for creating content and experiences that reach the right audiences across multiple channels, driving business results and elevating the Udemy brand.

Key Responsibilities

Lead the development and execution of global integrated and brand campaign strategies.
Embrace ambiguity with a curiosity-driven mindset - innovating with new channels, activations, and approaches to continually evolve how Udemy shows up as a brand.
Manage end-to-end campaign planning, execution, and optimization with minimal oversight - working independently while proactively identifying new opportunities.
Shape messaging and campaign assets to support both new customer acquisition and expansion within the existing customer base.
Orchestrate collaboration across product marketing, creative, performance marketing, owned channels, marketing operations, communications, and other teams.
Ensure campaigns are delivered on time, on budget, and aligned with business objectives, while navigating a fast-paced, matrixed environment.
Track, measure, and report on campaign performance, offering analysis and recommendations to optimize future campaigns.

Requirements

10+ years of experience in marketing, including leading large-scale brand campaigns that build awareness, shape brand perception, and drive business impact.
Proven track record of leading complex global campaigns end-to-end, with strong operational rigor and measurable business results.
Strong cross-functional leadership skills with experience influencing senior stakeholders and driving alignment across teams.
Demonstrated ability to work independently and proactively in fast-paced, evolving environments.
Expertise in marketing measurement, with a focus on connecting brand metrics to business impact and growth.
Strong communication and storytelling skills, backed by sharp strategic thinking.

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