Analyst, Brand Marketing- Hostess

J.M. Smucker Company

Orrville, OH

Full Time

Entry Level

2 days ago

Job Description

About the Role

The Brand Marketing Analyst, Hostess, is a role within the iconic Hostess brand in the Sweet Baked Goods category. This position offers an opportunity to combine analytical skills with creative brand storytelling to influence strategic decisions and enhance the brand's presence across various channels and occasions. The role is based at the Orrville, OH Corporate Office with a hybrid work arrangement, requiring onsite presence a minimum of 9 days a month during core weeks as determined by the company.

Key Responsibilities

Evaluate data, business trends, and proactively communicate insights that drive competitive business strategies.
Provide monthly reporting and key senior management reports, including consumption data, eCommerce tools, and shipments.
Execute requested analyses, ad hoc reports, and craft narratives that interpret the data for managers and teams.
Collaborate cross-functionally to gather insights from various sources to develop cohesive stories.
Assist in preparing Situation Assessments for annual planning by working with Brand Teams, Circana, and Integrated Intelligence.
Develop knowledge of retailers and channels, stay updated on consumer and industry trends, and leverage marketplace learning to generate new ideas for the brand.
Support cross-functional forecasting on a monthly basis.
Assist in brand management activities, including new product launches, product lifecycle changes, and key marketing initiatives.
Manage coupon creation, tracking, and analysis for the marketing team.
Support budget management and identify key issues.
Represent the marketing team in systems implementation and operational needs for databases such as Circana, MAP/Uptempo, coupon programs, and Accolade.
Ensure data integrity and maintain competitive product information in Circana.

Requirements

Bachelor's degree in Marketing.
At least one internship or marketing experience working with brands.
Proficiency with Excel and PowerPoint, including Pivot Tables, V-Lookups, and presentation deck creation.
Experience with data analysis, synthesizing data, and making business recommendations.
Strong communication skills and ability to multi-task.
Detail-oriented mindset.
Insatiable curiosity and interest in emerging trends relevant to the brand.
Consumer-first mindset with an interest in understanding consumer behavior.
Demonstrated interest in a marketing or brand management career.

Nice to Have

Experience with data analysis work and synthesizing data for business recommendations.
Strong communication skills and ability to multi-task.
Interest in understanding consumer behavior and emerging trends.

Qualifications

Bachelor's degree in Marketing.

Benefits & Perks

Not explicitly specified in the description.

Working at J.M. Smucker Company

We are bold, kind, strive to do the right thing, play to win, and believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we support every employee by meeting their physical, emotional, and financial needs.

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