Creative Studio Manager/Brand Producer

About the Role

Key Responsibilities

• Execute strategies that drive engagement, create unforgettable experiences, and reinforce our brand DNA.
• Lead the planning and execution of live and virtual events—from store activations to branded experiences.
• Manage the development and distribution of marketing materials, including promotional items, digital content, and displays.
• Serve as the point of contact for retailers, influencers, and brand partners to ensure activations run smoothly and relationships stay strong.
• Track and analyze performance of activations and partnerships; recommend optimizations.
• Help manage budgets, timelines, and resources to keep programs within scope.
• Stay sharp on industry trends, consumer behavior, and new activation technology to generate innovative ideas.
• Proficiently handle both still and motion photography, understanding file formats, asset archiving, and related technologies.
• Own the logistics and execution of all pre-production through post-production related to shoots.
• Build and lead the intake and prioritization process for photo/video requests, ensuring readiness before approval.
• Partner with cross-functional teams to deliver work that is aligned, efficient, and on-brand.
• Maintain quality control of imagery, including color correction and brand standards compliance.
• Help define and evolve content production processes to bring structure to creative workflows.
• Balance creative vision with real-world constraints such as timelines, budgets, and product availability.

Requirements

• Ability to juggle multiple projects simultaneously without dropping the ball.
• Experience building and managing timelines, resources, schedules, and budgets.
• Strong problem-solving skills to spot risks early and resolve issues quickly.
• Excellent communication skills to keep stakeholders informed, aligned, and supported.
• Ability to develop streamlined workflows that improve efficiency.
• Experience working closely with creative, marketing, merchandising, and brand teams.
• Strong organizational skills and ability to translate creative ideas into logistical plans.
• Ability to lift and move up to 50 lbs and stand/move throughout the day in a high-energy environment.
• Demonstrates Northern Tool + Equipment's 12 Core Competencies.

Nice to Have

• Experience with event management and activation execution.
• Proficiency in photo and video editing software.
• Knowledge of industry trends and new activation technologies.

Qualifications

• Experience in brand activation, creative production, or related fields.
• Proficiency in still and motion photography and related technologies.
• Strong project management and organizational skills.
• Ability to work in a fast-paced, hands-on environment.

Benefits & Perks

• Competitive pay ranging from $66,700 to $96,210 annually, personalized based on skills and experience.
• Full-time, hybrid work schedule with at least 3 days onsite per week.
• Comprehensive health plans including medical, dental, and vision.
• 401(k) plan with an enhanced company match.
• Generous employee discount on products.
• Daily Pay option for flexible access to earnings.
• Paid holidays (7 federal holidays).
• Incentive programs and rewards.