Director, University Brand Marketing

About the Role

Key Responsibilities

• Creates and carries out a brand strategy that reflects the university’s mission, vision, and values
• Maintains, commercializes, and updates the university’s visual and verbal identity to ensure consistent branding across all platforms
• Helps shape the university’s story to strengthen its reputation and connect with students, parents, faculty, staff, alumni, donors, business partners, and the public
• Leads regular brand audits and research to track awareness, engagement, and impact
• Plans and runs brand marketing campaigns across multiple channels to support alumni outreach, fundraising, and thought leadership
• Guides creative direction and messaging to ensure the brand is clear, consistent, and fresh
• Works with internal teams and external partners to produce high-quality branded digital content, print, video, and on-campus visuals
• Creates brand guidelines, marketing materials, and templates for use across campus
• Manages university-level brand advertising efforts across digital, print, social media, and traditional platforms
• Collaborates with digital and enrollment marketing teams to align with brand goals and improve campaign results
• Works with departments such as Enrollment Services, Advancement, Athletics, and Academic Affairs, as well as the Communities of Practice, to strengthen and unify messaging
• Offers brand training and support to faculty, staff, and internal teams
• Hires, trains, and leads a team of marketing professionals
• Manages the brand marketing budget and uses resources effectively
• Oversees agency and vendor partnerships as needed

Requirements

• Bachelor's degree in marketing, communications, or a related field, including previous supervisory and/or management experience
• Current, valid, and unrestricted driver's license
• Eight (8) years of progressive experience in brand marketing

Nice to Have

• Skilled in managing rebranding, brand refreshes, and positioning initiatives
• Agency experience is a plus
• Familiar with geofencing, CRM, and analytics
• An advanced degree from an accredited institution of higher education
• Experience working with higher education audiences, including prospects, students, alumni, donors, faculty, and staff

Qualifications

• Proficiency with marketing tools and platforms (e.g., Adobe Creative Suite, CRM systems, social media, and analytics platforms)
• Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite)

Benefits & Perks

• Rich benefits (specific details not provided in the description)