Senior Director of Global Heinz Brand Strategy

About the Role

Key Responsibilities

• Define and own the long-term Global brand ambition, positioning, and 1 and 3-year global brand strategy in service of local plan acceleration.
• Partner with country-level leaders in key design markets to strengthen and scale the brand's growth plans locally.
• Identify future Global innovation and renovation big bets in partnership with Global Innovation and Insights teams; define repeatable models to embed big bets locally and drive scaled impact.
• Establish core and expansion product portfolio guardrails (where to play, sequencing) alongside the brand's nutrition philosophy.
• Develop and execute consumer-led global Sponsorship/Partnership strategy to scale impact and value of brand agreements.
• Define the role of the brand from a People/Planet perspective in partnership with Sustainability & relevant cross-functional teams.
• Expand and maintain global pack design architecture guidelines.
• Set the standards for brand Licensing/Merchandising guardrails.
• Collaborate with local design markets to embed brand guidelines and support adherence to standards.
• Leverage global data and insights to understand business context and drivers of performance to highlight actions needed in collaboration with zone partners.
• Inspire and influence a highly connected and passionate community of +250 Heinz marketers via monthly Global brand townhalls.

Requirements

• 15+ years' experience in FMCG marketing, with strong expertise in brand strategy development, commercial drivers understanding, portfolio and category development.
• Proven experience & passion behind building iconic brands with clear ambition, positioning, and purpose.
• Global or multimarket brand strategy experience an asset.
• Future-oriented strategic thinker who can chart the course in new markets/categories/products.
• Very skilled in end-to-end innovation capabilities.
• Clear capabilities in the center of excellence thinking and building guidance to set 'best-in-class' standards.
• Exceptional leadership and ownership, influencing at all levels within the organization.
• Models great collaboration with cross-functional teams.
• A strong simplifier and storyteller, who effectively translates complex insights into actionable strategies that drive business results.
• Curiosity and creative problem solving.
• Driven, passionate self-starter.
• Comfortable in ambiguous environments and shifting priorities without a defined roadmap.

Nice to Have

• Experience in multi-market brand strategy.
• Experience with innovation and renovation big bets.
• Experience working in or with design markets and licensing/merchandising standards.

Qualifications

• Educational background is not explicitly specified, but extensive experience in FMCG marketing is required.

Benefits & Perks

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future.
• Participation in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment factors.
• Wellbeing programs including physical, social, emotional, and financial support.
• Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
• Employee Assistance Program, Wellbeing Programs, Family Support Programs.
• Financial benefits including 401k, Life, Accidental Death & Dismemberment, Disability.
• Long-Term Incentive (LTI) in the form of equity.