Copywriter-Brand Marketing

Johnson Health Tech North America

Cottage Grove, WI

Full Time

Mid Level

3 days ago

Job Description

About the Role

Under the direction of the Director of Marketing, the Copywriter is responsible for setting the overall content strategy, messaging tone, and creation of copy for print and digital marketing materials supporting our global consumer fitness brands: BowFlex, Schwinn, Horizon and JRNY. Specific duties include content development for websites, print collateral, video scripts, performance marketing, digital fitness experiences, and brand guidelines. You will work closely with the marketing, sales and product teams to understand brand and product positioning, channel needs and deliver messaging strategies and content that elevates our marketing collateral and drive results. This is a non-supervisory position.

Key Responsibilities

Participate in internal brainstorming sessions, bringing energy and creativity
Develop tone, style, voice for all branded marketing materials
Take an active role in working on concept development, refinement and editing of marketing collateral
Collaborate with stakeholders to identify and execute message testing opportunities
Ensure consistency in brand messaging and across all customer touchpoints
Develop messaging strategies for website & e-commerce to effectively move consumers through the purchase path
Produce copy for multiple branded e-commerce website properties
Continuously improve website content to support e-commerce performance, generative AI engine optimization and SEO
Produce copy for social media posts, stories, and campaigns to increase brand awareness and engagement
Work with Creative and Performance Marketing teams on email content strategies and campaigns
Lead message concepting and scripting for online video and linear TV campaign spots
Support other marketing outreach efforts such as search marketing, affiliate content, and other opportunities
Develop product positioning, feature/benefit content and training materials for new product launches
Create messaging strategies for product packaging and point-of-purchase materials
Develop naming strategies and recommendations for new product series, model names, and key features
Review and improve AI generated content for digital fitness experiences
Review and improve member communications for subscription services
Manage multiple design projects ensuring timely delivery using project management tools (Asana)
Coordinate with internal stakeholders to gather requirements and feedback
Assist with technical product writing, proofing, and developing/editing PowerPoint content

Requirements

Bachelor's Degree required in English, Communications, or Journalism
Minimum of 3+ years of experience as a copywriter
Experience in content generation for consumer-facing print and digital marketing materials
Script writing and concept creation skills
Awareness of SEO writing best practices
Understanding of digital marketing channels and messaging best practices (Meta, Google, e-mail, etc.)
Knowledge of AI tools, platforms, and content creation best practices
Ability to work with various stakeholders to produce content and strategies
Proficiency with Microsoft Word, Excel, and PowerPoint on Mac or PC
Intense attention to detail and editing skills
Up to 5% domestic travel