Director, HCP Marketing US Aesthetics

About the Role

Key Responsibilities

• Develop comprehensive product launch plans, including market research, timelines, milestones, and budgets.
• Own the end-to-end HCP marketing strategy for launch: positioning, messaging, and promotional mix.
• Define launch objectives and ensure launch readiness for successful go-to-market strategies.
• Monitor and report on launch progress, including tracking KPIs, identifying and mitigating risks.
• Collaborate with global colleagues to ensure best practices are integrated into the U.S. launch plan.
• Lead the strategic direction, design, execution, and performance measurement of HCP-focused marketing strategies and tactics to achieve brand objectives for the US Aesthetics franchise.
• Oversee the brand planning process from situational analysis through executive review, ensuring strategies enable launch and growth.
• Deliver strategic and operational commercial plans reflecting core brand positioning, messaging, and campaigns.
• Make informed decisions on P&L, revenue, and investments; analyze forecast assumptions; support launch and lifecycle management plans.
• Guide test market pilots and evaluate rollout of new programs based on data-driven findings and business priorities.
• Cultivate positive relationships within the Commercial team and with external partners to improve brand strategy and implementation.
• Collaborate with Legal, Regulatory, and Compliance teams to ensure promotional activities adhere to guidelines.
• Drive a diverse, collaborative, and agile culture within the marketing team and cross-functional interfaces.
• Work with external agencies to create compelling promotional tactics aligned with brand objectives and regulatory standards.

Requirements

• Minimum eight (8) years of relevant strategy and marketing experience in a highly matrixed organization.
• Experience in the pharmaceutical or medical device industry is required.
• Product management experience required, with global marketing experience a plus.
• Product launch experience in a US marketing organization, including developing positioning, tactical plans, and leading cross-functional execution.
• Proven ability to manage creative agencies, including developing briefs, timelines, and budgets with minimal supervision.
• Excellent communication skills, including effective presentation to senior leadership.
• Highly organized with the ability to perform multiple tasks simultaneously.
• Travel estimated up to 30%.
• Bachelors degree is required; advanced degree (MBA, MS) strongly preferred.

Nice to Have

• Relevant aesthetics/beauty experience highly preferred.

Qualifications

• Bachelor's degree required; advanced degree (MBA, MS) preferred.

Benefits & Perks

• Access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities, career advancement, and cross-training.