Director, Immersive Experience Design

About the Role

Key Responsibilities

• Collaborate with cross-functional teams and apply strategic vision and creative leadership to develop and execute immersive design strategies that align innovative ideas with clear business objectives and customer insights.
• Own and lead the immersive design process from concept through delivery, guiding storytelling and brand integration while orchestrating cross-functional collaboration with internal teams and client stakeholders.
• Ensure immersive experiences are guided by strong omnichannel integration, seamlessly aligning with and enhancing broader customer journeys to drive consistency and continuity across touchpoints.
• Uphold delivery quality and consistency by establishing and maintaining high strategy design standards across all touchpoints, tailoring solutions to meet the unique needs of each client and audience.
• Contribute to scopes of work, budgets, timelines, and resources, effectively balancing brand and experience aspirations with operational realities.
• Support ongoing team development and mentorship by fostering an inspiring, collaborative environment and mentoring multidisciplinary project team members.
• Demonstrate trend and thought leadership by staying ahead of emerging technologies and design innovations in immersive and experiential environments.
• Model and uphold immersive design best practices, championing design craft, storytelling, and innovation to elevate project outcomes.
• Contribute to the evolution of the immersive experience design offering by helping define methods, tools, approaches, and expansion ideas.
• Serve as a primary liaison with current and prospective clients, understanding their vision and translating it into compelling solutions.
• Partner with Client Services, Solution Consultants, and other leaders on business development, pitches, and client opportunities, including solutioning, scoping, and resourcing.

Requirements

• 10+ years of professional experience in immersive, experiential, or environmental design, including at least 2+ years mentoring or managing junior team members.
• Bachelor's or Master's degree in Experience Design, Architecture, Environmental Design, or related discipline (or equivalent experience).
• Proven expertise in designing in-store retail experiences and experience across industries including health and life sciences, quick-service restaurants, connected living (smart home, IoT), and financial services.
• Ability to translate cross-industry insights into strategic, high-impact immersive solutions for B2B and B2C audiences.
• Proven success in conceptualizing and delivering high-impact, large-scale physical and digital experiences.
• Deep expertise in spatial storytelling, human-centered design principles, and multi-sensory experience creation.
• Skilled at managing vendors to ensure alignment, executional excellence, and seamless integration across all work phases.
• Strong business acumen with the ability to align creative concepts to measurable business results.
• Excellent communication, presentation, and influencing skills with senior-level stakeholders.
• Proficiency in design and visualization tools such as Adobe Creative Suite, SketchUp, Rhino, Cinema4D, or similar, and collaborative project management tools like Google Suite.
• Experience applying emerging technologies such as AR and VR to enhance immersive and experiential design solutions.
• Willingness to travel approximately 30%.

Nice to Have

• Experience managing vendors to ensure alignment and seamless integration.
• Experience applying emerging technologies such as AR and VR in storytelling, prototyping, and execution.

Qualifications

• Bachelor's or Master's degree in Experience Design, Architecture, Environmental Design, or related discipline (or equivalent experience).
• 10+ years of experience in immersive or experiential design.

Benefits & Perks

• Meaningful Medical, Dental, Vision, Life Insurance
• 401K
• Lifestyle Spending Account
• Employer Paid Life & Disability Insurance
• Flexible Time off & Holidays
• Many other benefits and rewards