Director, Lifecycle Marketing

About the Role

Key Responsibilities

• Lead the development and execution of high-impact programs across the lead-to-customer lifecycle, including acquisition, nurturing, retention, and advocacy.
• Be the subject matter expert on Oracle Eloqua, ensuring campaigns are personalized, measurable, behaviorally driven, and aligned with business goals.
• Design, deploy, and optimize complex, multi-stage marketing automation programs across various channels.
• Integrate Eloqua or Marketo with Salesforce and other martech platforms to triangulate data points for insight and action.
• Partner with cross-functional teams to design targeted, personalized campaigns aligned with customer segments and verticals.
• Define lifecycle KPIs, develop dashboards to track performance, impact, and ROI.
• Apply segmentation, predictive analytics, and AI to improve targeting and deliver relevant communications.
• Ensure data integrity, audience hygiene, and compliance with privacy regulations such as GDPR and CCPA.
• Manage, mentor, and scale a team of lifecycle marketing and automation specialists across regions.
• Support ABM and integrated campaigns with behavioral and lifecycle-triggered initiatives.
• Drive a culture of experimentation by testing subject lines, CTAs, content, and timing.

Requirements

• 8+ years in B2B marketing, with significant experience leading customer lifecycle programs.
• 3+ years of experience leading high-performing teams.
• 5+ years of hands-on experience with Marketing Automation Platforms, including Eloqua, in large, matrixed organizations.
• Proven ability to build and optimize complex, multi-stage marketing automation programs across channels.
• Experience integrating Eloqua or Marketo with Salesforce and other martech platforms.
• Strong understanding of data management, segmentation, lead scoring, and personalization strategies.
• Demonstrated success in using marketing automation to support enterprise sales motions and long customer buying cycles.
• Excellent leadership and communication skills, with experience managing and mentoring teams.
• Analytical mindset with fluency in marketing metrics, funnel analysis, and reporting tools such as Tableau, PowerBI, Domo, Datorama, or similar.

Nice to Have

• Eloqua certifications (e.g., Eloqua Marketing Operations Certified Expert).
• Experience in financial services, data provider, or technology industries.
• Familiarity with privacy laws and compliance best practices (e.g., GDPR, CCPA).
• Knowledge of ABM platforms and strategies (e.g., Demandbase, Pathfactory).

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing and automation platforms is required.

Benefits & Perks

• Flexible benefits including flexible time off, paid time off, and up to 12 paid holidays per year.
• Health benefits (medical, dental, vision), health spending accounts, mental health support.
• Disability benefits, paid parental leave, adoption assistance, fertility coverage.
• Legal benefits, long-term care insurance, commuter benefits, tuition reimbursement.
• Charity gift matching, employee stock purchase plan, 401(k) with employer match.
• Access to Employee Resource Groups.