Director, Lifecycle Marketing

About the Role

Key Responsibilities

• Lead the development and execution of high-impact programs across the lead-to-customer lifecycle, including acquisition, nurturing, retention, and advocacy.
• Be the subject matter expert on Oracle Eloqua, ensuring campaigns are personalized, measurable, behaviorally driven, and aligned with business goals.
• Own and evolve TransUnion's global lifecycle marketing strategy, focusing on lead scoring, nurturing, sale acceleration, cross-sell/upsell, retention, and re-engagement.
• Lead strategic use of Eloqua, including campaign design, lead scoring, nurture journeys, dynamic content, and integrations with Salesforce and other platforms.
• Partner with marketing strategists, sales, analytics, and other teams to design targeted, personalized campaigns aligned with customer segments and verticals.
• Define lifecycle KPIs, develop dashboards to track performance, impact, and ROI.
• Apply segmentation, predictive analytics, and AI to improve targeting and deliver relevant communications.
• Ensure data integrity, audience hygiene, and compliance with privacy regulations such as GDPR and CCPA.
• Manage, mentor, and scale a team of lifecycle marketing and automation specialists across regions.
• Support ABM and integrated campaign initiatives with behavioral and lifecycle-triggered campaigns.
• Drive a culture of experimentation by testing subject lines, CTAs, content, and timing.

Requirements

• 8+ years in B2B marketing, with significant experience leading customer lifecycle programs.
• 3+ years of experience leading high-performing teams.
• 5+ years of hands-on experience with Marketing Automation Platforms, including Eloqua, in large, matrixed organizations.
• Proven ability to build and optimize complex, multi-stage marketing automation programs across channels.
• Experience integrating Eloqua or Marketo with Salesforce and other martech platforms.
• Strong understanding of data management, segmentation, lead scoring, and personalization strategies.
• Experience supporting enterprise sales motions and long customer buying cycles with marketing automation.
• Excellent leadership and communication skills, with experience managing and mentoring teams.
• Analytical mindset with fluency in marketing metrics, funnel analysis, and reporting tools such as Tableau, PowerBI, Domo, Datorama.

Nice to Have

• Eloqua certifications (e.g., Eloqua Marketing Operations Certified Expert).
• Experience in financial services, data provider, or technology industries.
• Familiarity with privacy laws and compliance best practices (e.g., GDPR, CCPA).
• Knowledge of ABM platforms and strategies (e.g., Demandbase, Pathfactory).

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing roles is required.

Benefits & Perks

• Flexible benefits including flexible time off, paid holidays, health benefits (medical, dental, vision), and health spending accounts.
• Mental health support, disability benefits, paid parental leave, adoption assistance, fertility coverage.
• Legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching.
• Employee stock purchase plan, 401(k) with employer match, access to Employee Resource Groups.