Director, Market Development

Bicara Therapeutics

Boston, MA

Full Time

Director

14 days ago

Job Description

About the Role

Bicara Therapeutics is a clinical-stage biopharmaceutical company committed to bringing transformative bifunctional therapies to patients with solid tumors. Bicara's lead program, ficerafusp alfa, is a bifunctional antibody that combines two clinically validated targets, an epidermal growth factor receptor (EGFR) directed monoclonal antibody with a domain that binds to human transforming growth factor beta (TGF-β). Through this dual-targeting mechanism, ficerafusp alfa has the potential to exert potent anti-tumor activity by simultaneously blocking both cancer cell-intrinsic EGFR survival and proliferation, as well as the immunosuppressive TGF-β signaling within the tumor microenvironment. Ficerafusp alfa is being developed in head and neck squamous cell carcinoma, where there remains a significant unmet need, as well as other solid tumor types. The company values building diverse teams and cultivating an inclusive culture, encouraging applications from all backgrounds.

Key Responsibilities

Develop and execute strategies to prepare the market during pre-launch, including disease education, stakeholder mapping, and audience segmentation across patients, providers, and institutions.
Develop and manage unbranded disease education efforts and digital content platforms to elevate awareness and build pre-commercial presence.
Partner with Medical Affairs to support early KOL identification and engagement plans; contribute to advocacy and thought leader strategies in alignment with brand objectives.
Design and implement innovative, data-informed engagement approaches, leveraging digital platforms, omnichannel campaigns, and non-personal promotion to reach key audiences pre-launch.
Lead the definition of the patient journey, map treatment decision points, and identify barriers to diagnosis, treatment initiation, and access.
Collaborate closely with Medical, Clinical Development, R&D, Investor Relations, Access, and Insights to ensure alignment on pre-launch priorities, messaging groundwork, and value communication.
Provide insights on evolving market dynamics, stakeholder needs, and emerging engagement models to guide commercial planning and readiness.

Requirements

Bachelor's degree in Life Sciences, Business, or Marketing; MBA or advanced degree preferred.
7-10+ years of experience in biopharma commercial roles, with at least 5 in oncology.
Experience in early-stage commercial strategy, ideally leading up to or including product launch.
Background in product marketing, digital engagement, or omnichannel execution.
Demonstrated ability to develop strategic campaigns across digital, unbranded, and scientific platforms.
Proven cross-functional collaborator, with strong communication and project leadership skills.
Experience with stakeholder segmentation, KOL engagement, and patient advocacy strategy.
An agile, entrepreneurial mindset suited to a high-growth, fast-paced biotech environment.

Nice to Have

Experience in oncology and early commercial strategy in biopharma.
Background in digital and omnichannel engagement.

Qualifications

Bachelor's degree in Life Sciences, Business, or Marketing.
MBA or advanced degree (preferred).

Working at Bicara Therapeutics

Bicara Therapeutics values building diverse teams and cultivating an inclusive culture where all voices are included. The company encourages applications from people of all backgrounds and is committed to equal opportunity employment.

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