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Director Market Development

Vitas Healthcare

Houston, TX
Full Time
Director
2 days ago

Job Description

About the Role

The Director of Market Development is responsible for leading and coaching the sales team to achieve growth and market share in the healthcare sector. The role involves developing sales strategies, building relationships with key stakeholders, collaborating with internal teams, and driving business opportunities to meet targeted sales goals.

Key Responsibilities

  • Provides guidance, coaching and direction for team members, developing each member and actively coaching them in sales conversations and techniques guided by the VITAS Sales Model.
  • Travels with team members to coach, train and develop relationships with customers while identifying opportunities of strength and development and implementing territory plans.
  • Provides timely, specific coaching feedback related to sales model during all sales interactions.
  • Conducts regular sales meetings based on assessment of market needs, team skill set opportunities inclusive of education component.
  • Supports new hire representatives along with continued development and growth for all sales representatives.
  • Creates positive culture of growth and development on sales team for the purposes of retention.
  • Actively recruits to attract top talent into the organization.
  • Ensures successful territory achievement of targeted accounts by increasing market share and growth through planning and executing strategies.
  • Sets consistent expectations and addresses adherence to standards.
  • Fosters and coaches the importance of account management and progression.
  • Engages in the execution of quarterly business plans, effective targeting methods, and appropriate sales strategies for account awareness.
  • Develops and implements strategies to improve performance and address deficiencies.
  • Provides leadership and sets the direction for the team to achieve targeted sales numbers and successfully execute goals and strategies.
  • Collaborates with internal stakeholders including marketing, patient care, clinical, and compliance to execute business strategies.
  • Identifies areas where cross-functional team members can partner to enhance the sales process through solution-based approaches.
  • Works with medical directors on development of physician peer-to-peer relationships in the community.
  • Leverages central support departments for business development opportunities.
  • Presents program statistics and strategies on a quarterly basis to senior management.

Requirements

  • Minimum of three (3) years' experience and/or training in leadership capacity.
  • At least five (5) years' experience in the healthcare/therapeutics, sales or marketing field.
  • Proficiency in business analytics to forecast growth opportunities, including Excel and CRMs.
  • Experience in developing strategies and solutions to drive sales.
  • Demonstrated prioritization and organization skills.
  • Ability to work effectively as a team leader/member.
  • Understanding of collaboration with cross-functional teams to develop actionable plans.
  • Ability to prepare and execute product presentations.
  • Demonstrated ability to write effective business plans and sales plans.
  • Working knowledge of healthcare trends and their application.
  • Ability to lead a sales team positively by motivating, developing, and managing performance.
  • Ability to communicate tactfully, verbally and in writing, with department heads, managers, coworkers, and vendors.
  • Knowledge of policies and practices involved in human resources.
  • Ability to work on various assignments simultaneously.
  • Strong interpersonal skills within all levels of the organization.
  • Proficiency with MS Office applications including Word, Excel, PowerPoint, and Outlook.

Nice to Have

  • Master's degree in Business Administration, Marketing or related field.

Qualifications

  • Bachelor's degree in Business Administration, Marketing or related field from an accredited college or university or the international equivalent.

Working at Vitas Healthcare

The organization values diversity and inclusion, as indicated by the EOE/AA M/F/D/V statement.

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Job Details

Posted AtAug 27, 2025
SalaryCompetitive salary
Job TypeFull Time
ExperienceDirector

Job Skills

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About Vitas Healthcare

Website

vitas.com

Company Size

10000+ employees

Location

Houston, TX

Industry

Home Health Care Services

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