Director, Marketing

About the Role

Key Responsibilities

• Lead and scale a high-performing marketing team focused on driving pipeline, SQLs, and MQLs across all stages of the funnel.
• Own and optimize the demand generation engine, with clear accountability for revenue contribution from marketing.
• Build and manage performance-driven campaigns across paid, organic, ABM, and email, aligned to revenue and growth targets.
• Oversee and optimize the full marketing tech stack — including HubSpot, Salesforce, SalesLoft, and other automation and analytics tools.
• Partner closely with Sales and Operations to ensure tight alignment on lead scoring, conversion rates, and funnel velocity.
• Establish marketing attribution models to measure ROI and inform budget allocation.
• Drive marketing analytics and forecasting, reporting on key KPIs like SQL-to-opportunity conversion, and lead velocity.
• Mentor and grow a results-oriented marketing team with deep accountability for pipeline performance.
• Develop segmentation strategies and lifecycle marketing programs to nurture leads through the funnel.
• Stay ahead of digital trends and continuously test new growth channels and strategies to maximize revenue impact.

Requirements

• High level of accuracy and attention to detail.
• Ability to create processes and find operational efficiencies, especially for quality assurance.
• Resourceful, can-do attitude that thrives in an entrepreneurial environment.
• Strong sense of ownership and pride in work.
• Strong time management skills with the ability to plan, prioritize, monitor, and respond to changes quickly.
• Strong decision making skills coupled with good judgment.
• Good sense of decorum and brand appropriateness.
• Friendly, diplomatic, and imperturbable self-starter with the willingness and desire to take initiative and get the job done.
• Ability to collaborate with and influence others on business outcomes with fact-based recommendations.
• Excellent written and verbal communication skills with engaging presentation skills.
• 5+ years of proven experience in building business pipeline.
• 5+ years of experience as a people leader.
• Deep, expert level proficiency in marketing tools such as HubSpot and Salesloft.
• Proficient in English.
• Proficient computer literacy proven through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite.

Nice to Have

• Experience with social media management and analysis skills.
• Knowledge of attribution modeling and marketing analytics.
• Experience with Salesforce, SalesLoft, and other automation tools.

Qualifications

• Proven experience in building business pipeline (5+ years).
• Experience as a people leader (5+ years).
• Proficiency in marketing tools such as HubSpot and SalesLoft.
• Proficiency in English.
• Work experience demonstrating computer literacy in software applications, spreadsheets, and Microsoft Office Suite.

Benefits & Perks

• Salary range of $110,000 - $120,000 based on experience and skills.
• Medical and dental insurance.
• Paid time off.
• Other benefits such as RRSP and additional perks available to all permanent employees.