Director, Marketing

About the Role

Key Responsibilities

• Consult on competitive analyses in the global arena, leading discussions on competitors' background and future perspectives, and evaluating analysis tools and strategies.
• Build and synthesize customer insights, including developing customer value propositions, establishing targets, and cultivating new customer categories.
• Lead strategic planning and marketing plan development, coaching others on creating effective marketing strategies.
• Evaluate and manage marketing budgets, including P&L analysis, budget adjustments, and ensuring adherence to financial practices.
• Coach teams on segmentation, customer targeting, and measurement of target audience preferences and brand positioning.
• Drive brand stewardship by establishing long-term vision for product or portfolio brands, communicating company strategy, and guiding future competencies.
• Generate evidence linking to value propositions, and lead efforts to align marketing objectives with business goals.
• Lead strategic initiatives related to source volume, market expansion, and competitive positioning.
• Develop and manage multi-channel sales strategies, applying new technologies and tools for sales channels.
• Design and oversee sales enablement, technical marketing strategies, and sales training programs.
• Participate in forecasting, supply chain strategy, and pricing strategies to align with organizational goals.
• Establish communication strategies, marketing channels, and effectiveness measurement frameworks.
• Monitor customer satisfaction, incorporate post-market insights into development, and utilize KPIs to improve value realization.
• Lead business analytics efforts, promoting advanced analytics, and mentoring teams on performance reporting.
• Manage a team of professionals, fostering personal growth, representing enterprise projects, and championing organizational and cultural change.
• Identify opportunities for cross-divisional collaboration, build trust, and pursue emerging business opportunities.

Requirements

• Bachelor's degree required; MBA preferred.
• 10+ years of work experience, with 7+ years in medical device and marketing/sales preferred.
• 4+ years of people management experience highly preferred.
• Excellent presentation and interpersonal communication skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Persuasive communication skills without organizational authority.
• Understanding of complex interdivisional procedures and policies.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).
• Physical and mental capacity for medium work, including exerting up to 50 pounds occasionally, coordinating sensory and motor skills, managing stress, and maintaining confidentiality.

Nice to Have

• Experience with strategic planning and market analysis tools.
• Knowledge of healthcare industry trends and medical device markets.
• Experience in supply chain, pricing, and forecasting within a healthcare context.

Qualifications

• 10+ years of professional experience.
• 7+ years of medical device and marketing/sales experience preferred.
• 4+ years of management experience highly preferred.

Benefits & Perks

• Medical and prescription drug insurance, dental, vision, critical illness, accident, hospital indemnity insurance, and personalized healthcare support.
• Wellbeing and tobacco cessation programs.
• Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, short-term disability insurance.