Director, Marketing

Homebound

Dallas, TX

Full Time

Director

18 days ago

Job Description

About the Role

Homebound is on a mission to make it possible for anyone, anywhere, to build a home using technology. Created by an experienced team of construction, real estate, design, and technology experts, Homebound is transforming the residential construction industry by improving the costly and inefficient process of building a home. We've created an entirely new way to build homes with technology powering every stage from start to finish to provide a seamless experience for our customers. Homeowners across the country can choose where they want to live, select a home plan that's perfect for them, then personalize and buy it, all online. Homebound has raised $150M in capital from leading venture capitalists like Google, Khosla, Thrive Ventures, and we're scaling quickly in places like Texas, Colorado and Florida. Come build your future with us. Homebound is proud to be named one of Inc.'s Best Workplaces of 2023.

Key Responsibilities

Define and lead multi-channel marketing strategy across email, paid media, social, and regional campaigns, ensuring alignment with company goals.
Build and optimize nurture programs that deepen engagement and trust with long-lead buyers, shaping the customer journey from first touch to close.
Oversee paid media investments across Google Ads, Meta, and Connected TV, setting budgets, optimizing performance, and driving ROI for real estate-specific lead generation.
Shape the company's social media presence and content strategy to strengthen brand awareness and engagement at scale.
Develop and implement market-specific go-to-market strategies (e.g., suburban lot expansion in Texas, rebuild efforts in California), ensuring tailored approaches for regional opportunities.
Use analytics and reporting tools (Google Analytics, Salesforce/Pardot) to set KPIs, monitor performance, and drive data-backed decisions.
Partner with Sales, Product Marketing, and Design to align campaigns with business objectives and customer needs.
Build, lead, and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and measurable impact.

Requirements

8+ years of experience in growth, lifecycle, or integrated marketing, with increasing leadership responsibilities; must have homebuilding industry experience.
Proven ability to design and scale full-funnel marketing strategies that drive measurable business impact.
Expertise across key channels: paid media, lifecycle email, social media, and analytics, with ability to balance hands-on execution and high-level strategy.
Strong leadership, communication, and project management skills, with experience building and mentoring teams.
Proficiency in tools such as Salesforce/Pardot, Google Ads, Meta Ads, and Google Analytics; experience with offline channels (e.g., direct mail) is a plus.
A strategic, entrepreneurial mindset with a track record of building programs from the ground up in a fast-paced environment.