Director, Marketing

C'Z

Kansas City, KS

Full Time

Director

17 days ago

Job Description

About the Role

The Director, Marketing at CZ-USA is a strategic leader responsible for elevating the company's brand presence, driving consumer engagement, and executing marketing innovation across all channels. Reporting to the Chief Marketing Officer, this role shapes and delivers integrated marketing strategies that align with corporate objectives and enhance engagement with dealers, distributors, and consumers. The position involves leading brand strategy, digital initiatives, national campaigns, and event activations while managing agencies and vendors, heading a cross-functional marketing team, and partnering with internal departments to uphold CZ-USA's values of quality, innovation, and precision—ensuring regulatory compliance and a consistent brand identity.

Key Responsibilities

Develop and execute a comprehensive marketing strategy aligned with business goals.
Drive brand positioning, go-to-market strategy, and integrated campaigns across digital, traditional, experiential, and PR channels.
Manage agency contracts, budgets, performance, and onboarding of new vendors.
Oversee national campaigns, product launches, seasonal promotions, and key events such as SHOT Show and NRA Annual Meetings.
Lead digital roadmap development including CRM, social media, SEO/SEM, email marketing, and e-commerce.
Maintain and evolve CZ-USA brand identity across all segments and channels.
Enforce brand standards and creative guidelines with internal and external partners.
Lead and mentor a high-performing marketing team.
Foster collaboration with product, sales, customer service, operations, and compliance teams.
Build and maintain strong relationships with internal and external parties to ensure effective communication.
Participate in educational opportunities to ensure continuous learning and stay current with industry regulations and standards.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field.
10+ years in marketing with a minimum of 5 years in a senior leadership role.
Proven success managing agencies and cross-functional teams.
Expertise in digital marketing, consumer insights, and campaign analytics.
Strong project and budget management capabilities.
Exceptional communication, interpersonal, and presentation skills.
Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
Ability to manage multiple priorities in a dynamic environment.
Excellent time management and multitasking skills.
Must be at least 18 years old and able to legally possess firearms under applicable laws.
Ability to pass a criminal background test and drug test.

Nice to Have

Industry experience in firearms, outdoor, tactical, or sporting goods.
Knowledge of firearms products, regulations, and communities.
Experience leading other leaders within a marketing structure.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field.
MBA preferred or equivalent leadership experience.

Benefits & Perks

Not specified in the description.

Working at C'Z

The company values quality, innovation, and precision. The role emphasizes continuous learning, professional growth, and maintaining strong internal and external relationships. The environment encourages collaboration across departments and with external partners, with a focus on regulatory compliance and brand consistency.

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