Director, Marketing

About the Role

Key Responsibilities

• Develop and drive an integrated marketing strategy including strategic communications; brand; creative; go-to-market activation; corporate partnerships; and community impact.
• Partner with cross-functional peers to ensure an integrated customer journey and optimal customer experience, analyzing and incorporating customer data, feedback, market trends, competitive data, and service results.
• Drive engagement, performance, and development of cross-functional team, instilling a culture of collaboration, innovation, curiosity, and results.
• Develop and manage budget to ensure efficient allocation and effective upper, mid, and lower funnel results.
• With the Chief Experience Officer, drive evolution and execution of PEMCO's brand architecture and strategy, collaborating internally and externally to ensure a unified expression and experience across all initiatives and channels.
• Drive PEMCO's internal and external communications strategy that delivers compelling narratives, nurtures trusted media relationships, builds external thought leadership and impact, and manages PEMCO reputation and risk.
• Oversee creative and content development, driving innovative thinking and execution excellence to deliver emotionally engaging and visually compelling storytelling and content.
• Ensure planning, execution, and measurement of go-to-market strategies and data-driven omnichannel campaigns that leverage consumer insights and market data to deliver results.
• Develop and nurture brand collaborations, events, and community initiatives based on aligned values, to accomplish shared objectives.
• Guide product positioning and messaging to clearly articulate customer value and market differentiation, and collaborate with Sales to create a unified go-to-market strategy.
• Develop and drive customer insights strategy, research agenda, and analysis, using insights to optimize marketing efforts and improve the customer journey.
• Build and drive market awareness, translating market data and competitive insights into actionable strategies.
• Lead development and reinforce implementation of an annual marketing calendar to prioritize and drive campaign and content creation, delivery, assessment, and refinement.
• Oversee evolution and implementation of marketing technology strategy and support, assessing and refining utilization, performance, and integration with other customer-related resources and tools.

Requirements

• B.A. or B.S. degree or equivalent work experience (Marketing, Business Administration or equivalent).
• 10-15 years of experience leading, driving high performance, and developing cross-functional marketing teams within corporate marketing functions or agencies.
• Deep expertise in integrated marketing including brand and lead generation, campaign, content, and creative development, corporate partnerships, and community impact.
• Proven track record developing and executing end-to-end strategies aligned with cross-functional goals and brand positioning.
• Strong partnership and collaboration skills with Product, Sales, Customer Service, IT, and other functions.
• Ability to navigate matrixed environments, manage multiple agency relationships, and influence across functions.
• Digital marketing expertise and professional certifications of interest (not required).
• Leadership skills including establishing a compelling vision, creating strategies, developing teams, and fostering collaboration.
• Excellent communication skills, both verbal and written, with the ability to tell engaging stories and influence others.
• Effective program management skills, delivering projects on time and within budget.
• Understanding of the insurance industry and related business trends.
• Strong command of marketing KPIs, campaign analytics, and customer insights.
• Organizational savvy with cross-functional influence and strategic thinking.
• Pragmatic problem-solving and results orientation.
• Continuous learning mindset and proficiency with MS 365.

Nice to Have

• Master's degree with marketing focus (MBA or equivalent).
• Marketing professional certifications.

Benefits & Perks

• Medical, dental, and vision plans with employer premium cost shares.
• Employer-paid basic life and accidental death & dismemberment insurance, long- and short-term disability.
• Participation in PEMCO's 401(k) plan with a generous employer match.
• Paid leave programs including vacation, personal days, holidays, sick leave, bereavement, jury duty, and community volunteering leave.
• Flexible Spending Accounts, Education Assistance Program, Scholarship program, Employee Assistance Program, Well-being program.
• Discretionary bonuses, sales commissions, employee referral bonuses, shift differential pay.
• Other perks including discounts on software, hardware, cell plans, rental cars.