Director Marketing

About the Role

Key Responsibilities

• Provide leadership to the marketing team, ensuring proper staffing, training, and development while complying with laws, regulations, and company values.
• Develop multi-year plans and budgets, managing the integration of marketing activities across all business lines and geographies.
• Develop and implement tactical marketing plans to support short and long-term operational goals, focusing on new and existing members, policies, and sales.
• Manage the financial aspects of campaigns, including budgets, expenditures, ROI, and profit-loss projections.
• Oversee daily operations and workflow of the marketing team, assigning work based on role and proficiency.
• Act as an advisor and mentor to marketing staff, supporting their professional development.
• Direct hiring, training, and performance evaluations of marketing personnel.
• Continuously evaluate and measure campaign performance, recommending adjustments as needed.
• Collaborate with internal teams and external agencies to leverage expertise in creative, analytics, research, digital, and direct marketing.
• Coordinate promotion activities across AAA's digital and mobile platforms, including web, social media, and SEO/SEM.
• Manage project execution to ensure adherence to budget, schedule, and scope, developing and tracking project plans.
• Represent the company at trade association meetings to promote products.

Requirements

• Bachelor's Degree in Sales, Marketing, Business Administration, or related field; Master's Degree preferred.
• 4+ years of progressive management and people leadership experience.
• 5+ years of subscription or membership marketing experience.
• 10+ years of relevant marketing experience.
• Experience managing budgets, campaigns, and digital marketing platforms.
• Strong leadership, team development, and staff management skills.
• Ability to develop strategic marketing plans and oversee their execution.
• Excellent collaboration and communication skills.
• Experience with project management, including developing and monitoring project milestones.

Nice to Have

• Master's Degree in a related field.

Qualifications

• Bachelor's Degree in Sales, Marketing, Business Administration, or related field.
• Master's Degree preferred.
• 4+ years of management experience.
• 5+ years of subscription or membership marketing experience.
• 10+ years of relevant marketing experience.

Benefits & Perks

• Annual salary range of $144,000 - $166,200, depending on experience.
• Annual bonuses.
• Medical, dental, and vision insurance.
• Wellness programs.
• Financial benefits including a 6% 401(k) match.
• Other employee and membership benefits.