Director, Marketing Analytics - US Oncology

About the Role

Key Responsibilities

• Synthesize complex data to derive critical insights for brand performance, strategy effectiveness, and underlying drivers to inform commercial strategic decision-making.
• Manage large-scale datasets and conduct sophisticated quantitative data analysis to lead the design, execution, and delivery of actionable recommendations through storytelling and impactful data visualization.
• Co-create the marketing analytics vision and roadmap for US Oncology and operationalize prioritized marketing analytics capabilities, including promotional mix, ROI, and other analyses.
• Collaborate with omnichannel and brand marketing teams to define campaign measurement criteria, assess data requirements, and measurement feasibility.
• Drive performance tracking for standard KPIs (e.g., impressions, clicks, open rates, NPS) to provide a tactical view of executional performance.
• Develop and operationalize ROI/attribution methodologies across marketing channels (e.g., Promo Mix modeling, A/B testing, Customer Lifetime Value) to optimize investment strategies.
• Analyze omnichannel campaign and program data to identify areas of improvement, delivering actionable insights to enhance the HCP experience and optimize channel performance.
• Partner with GCS to scale marketing analytics capabilities, optimize vendor strategies, and mentor junior analytics team members.
• Collaborate with Data Science and Artificial Intelligence teams to automate programs such as recommender models and promotional mix modeling.
• Scope, prioritize, manage, and negotiate projects across the AZ oncology portfolio, often independently leading complex initiatives while providing technical mentorship.

Requirements

• Bachelor's degree, preferably in a quantitative field.
• 8+ years of experience in the life sciences industry or at a consulting firm serving the industry.
• 5+ years of analytics, statistics, or data science experience leading marketing analytics workstreams.
• Deep marketing analytics experience, including omnichannel and campaign analytics, preferably outside of pharma.
• Specialized technical skills such as coding proficiency in Python for marketing analytics use cases.
• Leadership experience managing cross-functional teams and overseeing project execution.
• Strong business acumen with understanding of marketing data KPIs and investment optimization strategies.
• Strong storytelling skills with the ability to translate complex analyses into clear, actionable insights.

Nice to Have

• Advanced quantitative or marketing analytics degree.
• 10+ years of experience in the pharmaceutical industry, especially in large, matrixed organizations.
• Experience working in Oncology.
• Experience with attribution modeling, customer journey analytics, and recommender systems.
• Project or program management expertise with success leading complex initiatives across teams.
• Proficiency in at least one statistical/data analysis language such as Python.

Qualifications

• Educational background in a quantitative field (preferred).
• Experience in the life sciences or pharmaceutical industry, with a preference for oncology experience.
• Leadership and project management experience.

Benefits & Perks

• Annual base pay ranging from $181,503 to $272,255, with overtime pay for non-exempt employees.
• Short-term incentive bonus opportunity.
• Eligibility for equity-based long-term incentive program (salaried roles).
• Retirement contributions (e.g., 401(k) plan).
• Paid vacation and holidays, paid leaves.
• Health benefits including medical, prescription drug, dental, and vision coverage.
• Potential for additional benefits as detailed in employment offer.