Director, Marketing & Fan Experience

About the Role

Key Responsibilities

• Develop and execute integrated annual marketing plans to support ticket sales, retail, and special events.
• Manage media buying strategy across digital, print, radio, TV, and out-of-home platforms.
• Coordinate all cross-departmental marketing initiatives, timelines, and project management systems.
• Ensure consistent brand messaging across all internal and external communications.
• Oversee all content creation and platform strategy, including social media, website, email marketing, and podcast.
• Set creative direction for all campaigns, ensuring alignment with brand tone and visual identity.
• Collaborate with design and video teams to deliver compelling content and storytelling across platforms.
• Manage the content calendar to support key initiatives, player storylines, and community engagement.
• Strategize and oversee all in-game entertainment elements, including promotional theme nights, mascot programs, and gameday activations.
• Lead efforts to grow and diversify the Bulls' fan base through targeted fan clubs, family programs, and community-driven campaigns.
• Ensure fan-facing programs are inclusive, accessible, and designed to increase both attendance and loyalty.
• Partner with Ticketing, Sponsorship, and Retail teams to develop campaigns, assets, and packages that drive sales.
• Work closely with business intelligence to analyze data and optimize marketing performance.
• Track KPIs related to attendance, engagement, conversions, and sales across marketing channels.
• Direct and mentor a diverse marketing team, including social media, creative, game production, and media relations professionals.
• Foster a high-performance culture of accountability, innovation, and collaboration.
• Align internal team structures and workflows with long-term organizational goals.

Requirements

• 7+ years of progressive experience in marketing, preferably in sports, live entertainment, or media.
• Demonstrated success in leading integrated marketing strategies that drive measurable business results.
• Experience managing creative, digital, and fan experience teams.
• Proven ability to translate audience insights and performance data into actionable strategy.
• Excellent project management and organizational skills, with the ability to lead multiple complex initiatives simultaneously.
• Strong working knowledge of marketing platforms and tools, including email, web CMS, analytics tools, and paid digital media.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign).
• Experience with fan data platforms like StellarAlgo or Fan Compass a plus.
• Deep knowledge of social media platforms, algorithms, and trends.
• Understanding of baseball or sports culture and the fan experience, including MLB/MiLB integration.

Nice to Have

• Experience with fan data platforms like StellarAlgo or Fan Compass.
• Deep knowledge of social media platforms, algorithms, and trends.
• Understanding of baseball or sports culture and the fan experience, including MLB/MiLB integration.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Competitive salary based on experience.
• Comprehensive health insurance plan options.
• Vision and Dental Insurance.
• Company sponsored life insurance.
• Numerous voluntary benefit options - legal plans, pet insurance, discounted home and auto and more.
• 401K with company match.
• Generous paid time off.
• 9 paid company holidays.
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.