Director, Marketing & Account Strategy

Hearst Communications

New York, NY

Full Time

Director

about 2 months ago

Job Description

About the Role

Hearst Magazines is one of the largest publishers in the world, with more than 30 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Women's Health, Men's Health, Seventeen and Oprah Daily. We reach more than 150 million people every month in the United States alone. We engage our audience across all mediums and channels—print, digital, video, and social—with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. The Director of Marketing & Account Strategy will focus on the beauty category, acting as a marketing 'quarterback' to guide a cross-disciplinary team to build revenue-growing programs and deliver results for clients.

Key Responsibilities

Act as a marketing 'quarterback', guiding the work of a cross-disciplinary team including salespeople, account managers, and content studio professionals.
Build programs that enable Hearst Magazines to grow revenue while delivering powerful results for clients.
Coordinate efforts between branded content editors, pricing teams, audience and insight experts, and other stakeholders.
Pull together proposals that reflect alignment of all parties and meet client KPIs.
Work with salespeople to identify prospects and approach them proactively with compelling ideas that can preempt the RFP process.

Requirements

Experience in marketing strategy and account management within a media or publishing environment.
Ability to coordinate cross-functional teams and manage multiple stakeholders.
Strong understanding of client KPIs and program development to meet business objectives.
Proactive approach to prospecting and client engagement.
Excellent communication and leadership skills.

Working at Hearst Communications

Hearst Magazines fosters a dynamic and innovative environment, emphasizing collaboration across diverse teams and leveraging cutting-edge technology to create impactful content and marketing solutions.

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