Director, Marketing Business Partner - Federal

About the Role

Key Responsibilities

• Translate business priorities into an effective marketing strategy and plan
• Translate business unit priorities into marketing initiatives that position CGI uniquely in the market
• Envision, design, and lead execution of integrated marketing campaigns to align with the marketing plan
• Develop and deliver account-based and deal-based marketing strategies to help drive growth in our strategic accounts
• Integrate industry events, custom events and client conferences into key marketing campaigns to access and support client interactions
• Design and develop marketing collateral, particularly thought leadership and digital content
• Leverage marketing Centers of Excellence to execute digital, create and event strategies aligned to marketing campaigns
• Leverage relevant industry and market research, including support for our voice of the client program
• Work closely with Public Relations, Government Relations and Analyst Relations to influence key external stakeholders

Requirements

• 10+ years' experience working in Marketing, consulting, and/or business development disciplines, preferably in an IT or professional services company
• MBA preferred, or equivalent experience
• A passion for and strong understanding of the U.S. Federal Government
• Proven leadership in running successful, integrated marketing campaigns
• Strong verbal and written communications, including the ability to write and present to executive audiences
• Past experience producing high-impact content (white papers, blogs, video, etc.)
• An ability to be highly collaborative, and work with a variety of people at all levels
• Excellent organizational skills to work independently and manage projects with many moving parts
• Flexibility to travel, as needed

Nice to Have

• Experience in marketing strategy, executive presence, hands-on implementation, and influence skills

Qualifications

• Educational background or experience equivalent to an MBA

Benefits & Perks

• Competitive compensation
• Comprehensive insurance options
• Matching contributions through the 401(k) plan and the share purchase plan
• Paid time off for vacation, holidays, and sick time
• Paid parental leave
• Learning opportunities and tuition assistance
• Wellness and Well-being programs