Director Marketing

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with organizational and service area goals.
• Partner with leadership, strategy, and business development teams to ensure marketing plans and activities are aligned with business priorities.
• Monitor market trends, customer journey, and industry landscape to make proactive marketing strategy recommendations.
• Maintain and nurture key stakeholder relationships while representing marketing in strategic and operational discussions.
• Design and execute multi-channel campaigns (including paid media, SEM, SEO, social, CRM, and web) in collaboration with functional experts.
• Monitor campaign performance and optimize based on KPIs and ROI metrics.
• Manage budgets, timelines, and resources across multiple lines of business and distribution channels.
• Oversee day-to-day planning and execution of marketing initiatives.
• Collaborate with strategy, operations, communications, and marketing teams to ensure cohesive execution.
• Work with creative teams and vendors to deliver high-impact marketing assets.
• Leverage data and analytics to inform decisions and improve marketing effectiveness.
• Ensure all marketing activities comply with healthcare regulations and ethical standards.
• Recruit, mentor, and manage a team of marketing professionals, providing ongoing training and career development.

Requirements

• Bachelor's Degree in Marketing, Communication, Business, or related field, or equivalent education/experience.
• 7 years of experience in a marketing role focusing on strategy development and campaign execution.
• Experience in the healthcare industry preferred.
• Track record of implementing core principles of brand marketing.
• Superior leadership, teamwork, and team development skills with the ability to influence and inspire others.
• Demonstrated ability to consult to varying levels of marketing professionals, providing clear and concise direction.
• Outstanding analytical ability and problem-solving skills with proficiency in Microsoft Office suite, PowerBI, Tableau, AI, and Media Mix Modeling.
• Excellent written, verbal, and presentation communication skills.
• Organized and methodical with the ability to manage multiple tasks simultaneously and work well under pressure.
• Willingness to travel occasionally and work in a hybrid schedule.

Nice to Have

• Healthcare industry experience.

Qualifications

• Educational background: Bachelor's Degree in Marketing, Communication, Business, or related field, or equivalent education/experience.

Benefits & Perks

• Comprehensive benefits package including a retirement 401(k) Savings Plan with employer matching.
• Health care benefits (medical, dental, vision).
• Life insurance, disability insurance.
• Paid time off benefits (parental leave, vacations, holidays).
• Voluntary benefits and well-being resources.