Director, Marketing Creative Direction

About the Role

Key Responsibilities

• Define the franchise's global creative vision, ensuring every campaign and asset reflects TFT's distinct personality and player appeal.
• Establish the look, feel, and tone of TFT marketing across key formats: trailers, animated shorts, key art, social content, events, and more.
• Ensure creative consistency and excellence across global campaigns while allowing space for regional innovation and cultural adaptation.
• Lead the end-to-end development of marketing campaigns for new TFT sets, events, collaborations, and brand activations.
• Direct animation and video partners (internal and external) in crafting narrative-driven content, trailers, and shorts that elevate TFT's visual storytelling.
• Partner with product, publishing, esports, and creative teams to align campaign work with product timing, player insights, and business goals.
• Build and manage a high-performing internal creative team, including creative directors, designers, writers, art directors, and video creatives.
• Develop and maintain a network of trusted creative agencies and production partners to scale output as needed.
• Champion creative collaboration across Riot teams and publishing partners, ensuring product, brand, and campaign work are integrated and player-centric.
• Demonstrate strong executive presence in a matrixed, cross-functional environment.
• Influence senior stakeholders across product, publishing, and creative teams to align creative direction with business priorities.
• Represent TFT creative marketing in executive forums and provide strategic points of view that inform franchise-level decisions.
• Own the creative marketing roadmap and influence the long-term evolution of the TFT franchise from a global brand perspective.
• Collaborate with regional publishing leads to deliver marketing moments that resonate locally while upholding global standards.
• Leverage campaign insights, performance data, and player feedback to improve storytelling and impact.

Requirements

• 10+ years of experience leading successful creative marketing work in games, entertainment, or creative agencies.
• 10+ years of experience directing external video and animation partners, including trailers, shorts, and cinematic marketing content.
• Track record of delivering world-class campaigns across multiple channels such as social, experiential, influencer, digital, and broadcast.
• Strong leadership experience managing internal creative teams and fostering career development.
• Demonstrated success operating at senior leadership levels, influencing across disciplines and geographies to drive creative strategy and decision-making in a matrixed environment.
• Portfolio demonstrating visionary storytelling, brand development, and marketing craft that drives player engagement and cultural relevance.
• Deep knowledge of gaming, entertainment, and digital fandom culture.
• Excellent collaboration skills and experience working with cross-functional teams (product, publishing, creative, etc.).
• Ability to manage multiple complex projects and campaigns simultaneously.

Nice to Have

• Bachelor's degree in a related field (Marketing, Creative, Communications, Design) or equivalent experience.
• Deep hands-on experience in video and animation production, with strong instincts for craft, feedback, and narrative pacing.
• Experience marketing live-service games, seasonal content, or multi-phase IP campaigns.
• Familiarity with TFT and the auto-battler genre, or personal passion for the franchise.

Benefits & Perks

• Open paid time off policy and flexible work schedules.
• Medical, dental, and life insurance.
• Parental leave for you, your spouse/domestic partner, and children.
• 401k with company match.