Director, Marketing

Brandywine Realty Trust

Philadelphia, PA

Full Time

Director

132k-164k

17 days ago

Job Description

About the Role

The Director, Marketing at Brandywine Realty Trust is a strategic and results-driven leadership role responsible for leading the planning, development, and execution of marketing initiatives across a diverse real estate portfolio. Reporting to the SVP of Marketing & Communications, this position plays a key role in shaping the company's brand presence, supporting business development, and engaging with tenants, partners, and the community. The role requires a hands-on leader with expertise in integrated marketing, brand strategy, and digital media, within a company committed to excellence and community support.

Key Responsibilities

Identify proactive opportunities within assigned portfolio of key operating properties, developments, business development initiatives and corporate brand initiatives.
Develop and implement multi-channel marketing strategies aligned with business objectives.
Maintain and evolve Brandywine's brand identity, ensuring consistency and relevance across all materials, platforms, and experiences.
Lead creative direction for marketing collateral, presentations, and digital assets with internal and external creative teams.
Oversee digital strategy including website management, SEO/SEM, paid campaigns, social media, and email marketing.
Guide the development of compelling content (video, blog, newsletters, etc.) to promote brand awareness and thought leadership.
Collaborate with leasing on listings management.
Strategically plan and execute events such as property unveilings, tenant activations, and community initiatives.
Establish KPIs and use data to evaluate the effectiveness of campaigns and tactics.
Regularly report marketing impact and insights to the SVP and other senior stakeholders.
Foster a high-performance, collaborative marketing culture.
Manage relationships with agencies, consultants, and creative vendors.
Develop internal talent, including one direct report.
Collaborate with communications colleagues and internal teams (Leasing, Development, Asset Management) in initiatives.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree a plus.
10+ years of progressive experience in marketing.
Experience in commercial real estate, architecture, construction, or related industries a bonus.
Proven leadership skills and experience managing people and projects.
Expertise in brand strategy, digital marketing, and campaign execution.
Strong communication, organizational, and analytical skills.
Comfortable with project management tools like Monday.com.
Proficiency in marketing platforms such as Google Analytics, WordPress, Hubspot, and Adobe Creative Suite.

Nice to Have

Experience in commercial real estate, architecture, construction, or related industries.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field.
10+ years of experience in marketing.

Working at Brandywine Realty Trust

Brandywine's mission is to develop, build, and manage remarkable properties while supporting and giving back to the communities in which they operate. The company's culture fosters potential for excellence in every employee, emphasizing a commitment to quality, community engagement, and corporate responsibility.

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