Director Marketing

Providence

Seattle, WA

Full Time

Director

154k-154k

8 days ago

Job Description

About the Role

The Director of Marketing at Providence is responsible for overseeing and sharing accountability for all marketing activities across assigned markets within the healthcare organization. Working closely with the AVP Marketing and various clinical, operational, and strategy leaders, the role involves developing, implementing, and measuring marketing campaigns that align with organizational goals, brand guidelines, and healthcare regulations. The position emphasizes leadership in strategic planning, stakeholder engagement, and team management to drive impactful healthcare marketing initiatives.

Key Responsibilities

Develop and implement comprehensive marketing strategies aligned with organizational and service area goals.
Partner with leadership, strategy, and business development teams to ensure marketing plans and activities are aligned with business priorities.
Monitor market trends, customer journey, and industry landscape to make proactive marketing strategy recommendations.
Maintain and nurture key stakeholder relationships while representing marketing in strategic and operational discussions.
Design and execute multi-channel campaigns (including paid media, SEM, SEO, social, CRM, and web) in collaboration with functional experts.
Monitor campaign performance and optimize based on KPIs and ROI metrics.
Manage budgets, timelines, and resources across multiple lines of business and distribution channels.
Oversee day-to-day planning and execution of marketing initiatives.
Collaborate with strategy, operations, communications, and marketing teams to ensure cohesive execution.
Work with creative teams and vendors to deliver high-impact marketing assets.
Leverage data and analytics to inform decisions and improve marketing effectiveness.
Ensure all marketing activities comply with healthcare regulations and ethical standards.
Recruit, mentor, and manage a team of marketing professionals, providing ongoing training and career development.

Requirements

Bachelor's Degree in Marketing, Communication, Business, or related field, or equivalent education/experience.
7 years of experience in a marketing role focusing on strategy development and campaign execution.
Experience in the healthcare industry preferred.
Proven track record of implementing core principles of brand marketing.
Superior leadership, teamwork, and team development skills.
Demonstrated strategic thinking and ability to provide clear direction to marketing professionals.
Outstanding analytical and problem-solving skills with proficiency in Microsoft Office, PowerBI, Tableau, AI, and Media Mix Modeling.
Excellent written, verbal, and presentation communication skills.
Organized and methodical with the ability to manage multiple tasks simultaneously and work well under pressure.
Willingness to travel occasionally and work in a hybrid schedule.

Nice to Have

Healthcare industry experience
Experience with healthcare compliance and regulations
Knowledge of digital marketing performance monitoring
Experience with stakeholder relationship building and cross-functional communication
Leadership skills in team motivation and staff development

Qualifications

Bachelor's degree in Marketing, Communication, Business, or related field
7 years of relevant marketing experience

Benefits & Perks

Competitive pay range of $74.17 - $117.10 per hour
Paid parental leave
Paid holidays
Disability insurance
Health insurance (medical, dental, vision)
401(k) matching
Life insurance
Additional benefits including well-being resources, time off, and voluntary benefits

Working at Providence

At Providence, the organization emphasizes its Promise of “Know me, care for me, ease my way,” fostering an inclusive workplace where diversity is valued. The organization supports its employees' careers through best-in-class benefits and a collaborative environment. With over 120,000 caregivers serving across multiple states, Providence is committed to serving the community, advancing healthcare practices, and maintaining a tradition of serving the poor and vulnerable.

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