Director, Marketing

About the Role

Key Responsibilities

• Manage the marketing P&L and budget, ensuring resources are allocated to maximize ROI and drive profitable growth.
• Develop and track annual budget and partner with Finance to monitor performance and adjust strategies accordingly.
• Develop and manage a marketing KPI scorecard across CAC, ROAS, traffic, conversion, retention, and gifting pipeline growth.
• Oversee paid search, social, affiliate, and influencer marketing with ROI discipline.
• Implement A/B testing and attribution models to optimize spend efficiency.
• Oversee the eCommerce P&L, scaling DTC to be a powerhouse within the enterprise.
• Optimize Shopify storefronts, Amazon/marketplaces, and wholesale digital platforms.
• Lead CRM/lifecycle marketing programs (email, SMS, loyalty, subscriptions).
• Design and launch corporate gifting programs and branded portals.
• Build lead-gen pipelines, account acquisition strategies, and retention campaigns for corporate clients.
• Oversee creative, packaging, and campaign storytelling to elevate brand positioning.
• Launch seasonal campaigns and collections across retail, wholesale, and eCommerce.
• Build awareness and interest through advertising, social media, PR, content, events, and influencer partnerships.
• Use paid search, paid social, SEO, affiliates, and referral programs to acquire new customers efficiently.
• Craft a differentiated brand story to attract the right customer segments.
• Design customer journey touchpoints to move prospects from awareness to purchase.
• Expand into new geographies, platforms, or partnerships.
• Ensure first experiences are delightful and easy, with strong follow-up communication.
• Use data to personalize offers, messaging, and product recommendations.
• Implement loyalty programs and targeted lifecycle marketing campaigns.
• Create customer community and advocacy initiatives.
• Close the loop with customer feedback and ensure excellent customer service.
• Partner with Sales, Finance, and Operations to align digital KPIs with revenue targets.
• Mentor a high-performance marketing team with a data-driven, results-first mindset.
• Present quarterly KPI and growth scorecards to executives and investors.

Requirements

• 7-10+ years of brand marketing experience (CPG, food/bev, lifestyle preferred).
• Experience supporting retail marketing activations and wholesale/trade marketing.
• Track record of scaling digital revenue with KPI-driven performance results.
• Hands-on experience with Shopify, Amazon/marketplaces, loyalty programs, gifting portals, and automation platforms.
• Strong performance marketing and data analytics background.
• Creative brand-builder who thrives in a metrics-first, private-equity-backed growth environment.
• Comfortable managing lean, nimble teams and outside partners.
• A creative sensibility — understanding what makes an email effective, a TikTok trend on-brand, and packaging stand out.
• Curiosity, positivity, and a love for building connections.

Nice to Have

• Experience in the confections or related consumer goods industry.
• Leadership competencies in strategic thinking, influence, creativity, and customer focus.
• Experience with omni-channel marketing and storytelling.

Qualifications

• Educational background not explicitly specified in the description.

Benefits & Perks

• Competitive benefits package with the possibility of bonus and equity.
• Hybrid onsite work environment (4 days/week with flexibility).
• Opportunity to lead iconic brands and shape the future of a growing parent company.
• A culture rooted in thoughtfulness, creativity, and joy.