Director Marketing - Santa Anna New

About the Role

Key Responsibilities

• Manage music releases, maintain campaign timelines, and oversee release logistics.
• Initiate well-thought-out plans for music releases and assist in long-term career planning for Santa Anna's artists.
• Set up and maintain timelines of project needs and key dates/deadlines with all departments, overseeing timely delivery in partnership with publicity, radio, and synch teams.
• Create weekly marketing reports and communicate updates to brief teams on all release information, ensuring results are communicated efficiently.
• Participate in creative planning to develop big marketing ideas and ensure a continuous flow of content surrounding each artist.
• Work closely with artists and management for campaign updates, communicating goals and plans for each release.
• Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
• Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.
• Collaborate with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.
• Manage the creation and distribution of marketing tools.

Requirements

• At least 5 years of progressive marketing experience in the music industry.
• Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.
• Excellent communicator and enthusiastic collaborator working well with team members, external partners, and senior management.
• Creative thinker with the ability to apply ideas strategically within set budgets and timelines.
• Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit, and Snapchat.
• Understanding of the DSP landscape, associated strategies, and new tech platforms such as Twitch and Discord.

Nice to Have

• Experience working with country artists or in Nashville music scene.
• Knowledge of digital marketing tools and analytics.
• Experience with artist brand development.

Qualifications

• Experience in music marketing, specifically in the industry for at least 5 years.

Benefits & Perks

• Inclusive, collaborative, and global community environment.
• Modern office designed to foster productivity, creativity, and teamwork.
• Comprehensive benefits including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like identity theft protection, mental health resources, fertility coverage, paid leave for childbirth or bonding, caregiving, and support for developmental disabilities and neurodiversity.
• Reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in professional growth and development.
• Time off for winter recess.