Director, Marketing Strategist - The Orchard (Nashville) New

About the Role

Key Responsibilities

• Lead the development and execution of integrated marketing strategies for priority artists and releases across multiple territories and genres.
• Own campaign planning, rollout strategy, campaign execution & measurement, ensuring alignment with audience, platform, market trends, and company and client KPIs.
• Act as the senior marketing point of contact for assigned label and artist partners, providing strategic counsel and building deep relationships.
• Oversee the conceptualization and execution of culturally resonant campaigns that resonate globally.
• Drive innovation across content, e-commerce, digital strategy, fan engagement within 3rd party communities and owned 1st party data like email and SMS.
• Translate campaign data and audience insights into actionable strategies, monitor performance, identify trends, and optimize efforts.
• Present key results, learnings, and recommendations to senior stakeholders and partners.
• Work closely with cross-functional teams to ensure campaign execution is timely, impactful, and aligned with overarching goals.
• Stay ahead of emerging marketing trends, platforms, and fan behaviors, and develop new opportunities for data acquisition and monetization.
• Contribute to a culture of collaboration, accountability, and creative excellence.

Requirements

• 10+ years of experience in music marketing, brand strategy, or entertainment/media.
• Proven track record of managing high-impact campaigns and working within cross-functional teams.
• Deep understanding of the music ecosystem across digital platforms, streaming, social, live events, and fan engagement channels.
• Strong strategic thinking and creative problem-solving skills.
• Proficiency in audience development with a focus on 1st party data like email and SMS, content strategy, performance analysis, and CRM tactics.
• Excellent communication skills, capable of influencing and inspiring stakeholders and partners.
• Insightful and globally minded with an understanding of cultural nuances across markets.
• Passion for music, pop culture, and fan behavior, with an eye for emerging trends.

Nice to Have

• Experience with proprietary tools, fan data, and creative assets to drive audience growth.
• Knowledge of emerging marketing platforms and innovative digital strategies.

Qualifications

• Senior level experience in marketing or related fields.

Benefits & Perks

• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like identity theft protection, mental health and meditation resources, fertility coverage, paid leave for childbirth, bonding, and caregiving.
• Programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in professional growth and development.
• Time off for a winter recess.