Director, Marketing Strategy & Account Management

About the Role

Key Responsibilities

• Lead the development and execution of strategic, integrated marketing plans for service lines, hospitals, programs, and enterprise-level initiatives.
• Align marketing strategies with Emory Healthcare's business goals, mission, and brand promise.
• Develop audience segmentation, personas, and journey mapping to guide content, messaging, and campaign development.
• Manage a team of Marketing Account Managers and Senior Marketing Account Managers, ensuring high-impact strategy delivery.
• Serve as the strategic point of contact for clinical, operational, and administrative stakeholders, offering marketing counsel and partnership.
• Partner with content, digital, and performance marketing teams to guide campaign development and optimization across various media.
• Support business development and referral marketing initiatives through targeted B2B campaigns.
• Utilize insights from analytics and market research to inform strategies and assess ROI.
• Monitor KPIs, marketing funnel performance, and campaign impact, adjusting plans based on results.
• Coach, mentor, and develop team members, fostering a collaborative and high-performance culture.
• Partner with cross-departmental teams to ensure alignment and resource sharing.
• Coordinate with the VP and other marketing directors on budget planning, resource allocation, and strategic priorities.

Requirements

• 10+ years of experience in marketing, strategy, or related fields, with at least 5 years in a leadership role.
• Experience leading cross-functional marketing initiatives and working directly with healthcare stakeholders.
• Proven success in planning and executing integrated marketing strategies across digital and traditional channels.
• Strong leadership and people management skills with experience developing teams.
• Strategic mindset with the ability to translate business objectives into marketing strategies.
• Excellent communication, presentation, relationship-building, and customer service skills.
• Expertise in audience segmentation, persona development, journey mapping, and campaign measurement.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field; Master's degree or MBA preferred.
• Experience with CRM systems, marketing automation tools, analytics dashboards, and project management platforms; experience with Salesforce Marketing Cloud, Tableau, Google Analytics, or similar is a plus.

Nice to Have

• Background in healthcare, academic medical centers, or large health systems.
• Experience working within a matrixed organization with complex stakeholder environments.

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field
• Master's degree or MBA preferred

Benefits & Perks

• Comprehensive health benefits that start day 1
• Student Loan Repayment Assistance & Reimbursement Programs
• Family-focused benefits
• Wellness incentives
• Ongoing mentorship, development, and leadership programs
• Supportive environment that enables career growth
• Flexible work culture
• Professional development opportunities