Director, Marketing Technologies

About the Role

Key Responsibilities

• Oversee the strategic planning, implementation, and management of web platforms, marketing automation & customer data platforms, and promotional content management platforms.
• Lead a team of marketing technology professionals to ensure the successful execution of marketing campaigns and initiatives.
• Collaborate with cross-functional teams to align marketing technology strategies with business objectives.
• Ensure the seamless integration of Aquia, Salesforce Marketing Cloud, Marketo, Tealium, and Veeva Vault PromoMats with other marketing and business systems.
• Monitor and analyze the performance of marketing technologies to identify areas for improvement and optimization.
• Stay updated with the latest trends and advancements in marketing technologies to drive innovation and maintain a competitive edge.
• Provide training and support to marketing teams on the effective use of marketing technologies.
• Manage vendor relationships and negotiate contracts to ensure cost-effective solutions.
• Provide strategic guidance on adopting AI capabilities within our platforms or acquiring complementary platforms to increase efficiencies.
• Manage relationships with Managed Service Providers (MSPs) to ensure the delivery of high-quality services and solutions.
• Provide leadership and mentorship to team members, fostering a collaborative and high-performance work environment.
• Conduct regular performance reviews and provide constructive feedback to support professional growth and development.
• Oversee budget management for marketing technologies, ensuring efficient allocation of resources and cost-effective solutions.

Requirements

• Strong understanding of marketing technology platforms and their integration with other business systems.
• Excellent leadership and team management skills.
• Ability to collaborate effectively with cross-functional teams.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Knowledge of AI capabilities and their application in marketing technologies.
• Strong understanding of Global privacy and consent regulations such as GDPR, CCPA and ePrivacy.
• Ability to clearly articulate requirements, identify gaps, mitigate issues, and reach consensus.
• Excellent communication skills, including the ability to effectively translate complex technical requirements for business stakeholders.
• Ability to stay abreast of industry and technology trends.
• Experience gathering business requirements and translating them into prioritized product capability roadmaps.
• Demonstrated experience managing vendors, including application vendors, managed service providers, and development teams.
• Experience collaborating with on and off-shore agile development teams, as well as communicating with stakeholders with varying technical aptitude.
• Experience with integration patterns, data architecture, and APIs.
• Minimum of 10 years of experience in marketing technology or related role.
• Proven experience managing and overseeing web platforms, marketing automation & customer data platforms, and promotional content management platforms.
• Experience with Aquia, Salesforce Marketing Cloud, Marketo, Tealium, and Veeva Vault PromoMats is highly desirable.
• Demonstrated project management abilities, including prioritization, time management, and adherence to deadlines.
• Life Science or Pharmaceutical Industry experience preferred.

Nice to Have

• Experience with AI capabilities and their application in marketing technologies.
• Experience with integration patterns, data architecture, and APIs.
• Life Science or Pharmaceutical Industry experience.

Qualifications

• Bachelor's degree in Marketing, Information Technology, Business Administration, or a related field.
• Master's degree preferred.
• Minimum of 10 years of experience in marketing technology or related role.

Benefits & Perks

• Annual bonus and annual equity awards.
• Medical, dental, and vision insurance.
• Paid time off, including a week-long company shutdown in Summer and Winter.
• Educational assistance programs including student loan repayment.
• Commuting subsidy.
• Matching charitable donations.
• 401(k) retirement plan.
• Flexible work arrangements: Hybrid (up to two days remote) or On-Site (five days on-site with ad hoc flexibility).