Director, Marketing Technology

Gannett

McLean, VA

Full Time

Director

150k-175k

9 days ago

Job Description

About the Role

The Director of Marketing Technology is a strategic and technical leader overseeing Gannett's marketing technology infrastructure and processes. This role will drive the integration of marketing technology solutions, enabling data-driven decision-making and enhancing digital marketing capabilities to improve customer acquisition, engagement, and retention. As a key leader within the Enterprise Data Management division, the Director of Marketing Technology will collaborate closely with Marketing, Content, Data Engineering, IT, Analytics, Sales, Customer Service, and Product teams to align technology investments with the overall business strategy. This position reports to the SVP Data Engineering.

Key Responsibilities

Understand the business and relentlessly prioritize the roadmap in alignment with our business priorities through partnership with our business stakeholders
Manage a distributed team of diverse backgrounds, skill sets and technical/functional knowledge to design, implement, integrate, and maintain our marketing technology stack
Manage relationships with our strategic technology partners, including selection, negotiation, and regular performance reviews
Stay abreast of emerging trends and technologies in marketing tech to improve and innovate our marketing capabilities continuously
Present roadmaps, strategies, and updates to stakeholders, partners, and executives
Partner with Support Ops to develop standard processes to alert, assign, remedy, escalate, communicate, and do retrospective analysis of marketing technology issues that arise
Develop governance processes to ensure the maturity and effectiveness of our marketing technology use
Adhere to rapidly evolving data privacy and regulatory requirements
Implement data quality and QA practices to ensure the correctness of marketing operations
Ensure rigorous documentation of platforms, workflows, automation, ops, and data

Requirements

Bachelor's degree in Marketing, Business, Information Technology, or a related field
8+ years of experience in digital marketing, marketing technology, or related roles, with a minimum of 4 years in a leadership or director-level position
Proven experience with Marketing platforms such as CDPs, ESPs, Ad Servers, CRMs
Demonstrated experience overseeing complex technology implementations and integrations

Nice to Have

Familiar with Agile / Scrum methodologies and principles
Experience working or partnering with Media companies
Certifications in relevant marketing platforms

Benefits & Perks

Annualized base salary ranging between $150,000 and $175,000
Base compensation reflective of factors such as market, education, skills, certifications, and experience
Variable compensation may be applicable

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