Director, Marketing - Ultra

About the Role

Key Responsibilities

• Develop and manage innovative, data-driven digital marketing campaigns that drive fan acquisition, engagement, and long-term retention.
• Collaborate with artists and their management teams to define fan engagement strategies that align with their goals and increase their fan base across social, streaming, and digital platforms.
• Utilize analytics tools like Melody IQ, Chart Metric, and trend reports such as YPulse to track fan acquisition metrics, identify growth opportunities, and optimize campaigns for maximum reach and impact.
• Set clear KPIs related to fan growth, engagement, and retention, and regularly report on the progress and success of campaigns.
• Identify new digital marketing strategies and platforms that could effectively attract and engage a broader fan base.
• Work with creative, digital, international, and A&R teams to ensure all campaigns are cohesive and aligned with the artist's brand and vision.
• Oversee social media optimization, content delivery logistics, and platform-specific strategies to maximize fan interaction and conversion.
• Lead brainstorms and develop creative, artist-centric campaigns designed to acquire new fans and strengthen the artist's digital presence.
• Serve as the primary point of contact with artists and their management teams, ensuring consistent communication and alignment on marketing goals.

Requirements

• 6+ years of progressive marketing experience in the entertainment industry, preferably in electronic music.
• Strong understanding of digital marketing tools such as Melody IQ, Chart Metric, and trend reports like YPulse.
• Experience in developing and managing data-driven digital marketing campaigns.
• Excellent organizational and project management skills.
• Strong interpersonal skills with the ability to communicate effectively with global management and artist teams.
• Creative self-starter with the ability to multi-task and thrive in a fast-paced environment.
• Strategic thinker with a background in fan acquisition, digital marketing, and performance analytics.
• Deep knowledge of music culture, particularly in the Electronic genre, and understanding of fan behavior.

Nice to Have

• Experience with international marketing strategies.
• Familiarity with Sony's internal data tools.

Qualifications

• Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

• Inclusive, collaborative, and global community environment.
• Modern office designed to foster productivity, creativity, and teamwork.
• Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits such as identity theft protection, mental health resources, fertility coverage, paid leave for childbirth, bonding, caregiving, and support for loved ones with disabilities.
• Investment in professional growth and development.
• Time off for winter recess.